In this twenty-second episode of My Kind of Business, Alex is joined by Amy Robinson – a Beauty Business Owner and Educator who has built her business from the ground up, starting in her mum’s kitchen and growing into a thriving beauty space and educator brand known for empowerment, confidence and connection.

Amy’s story is one of resilience, persistence and transformation. From childhood challenges and overcoming bullying, to carving out her own path in the beauty industry, her journey highlights the power of turning pain into purpose. Today, Amy isn’t just shaping brows - she’s shaping confidence, creating safe spaces and proving that boundaries are just as important as beauty in business.

In this conversation, Alex and Amy explore:

• How Amy turned early challenges into a successful beauty career

• The lessons she learned starting out from her mum’s kitchen

• Why creating a safe, welcoming space is the heart of her work

• The role of boundaries and policies in building a sustainable business

• Practical advice for new entrepreneurs about persistence and self-focus

• The empowering impact of helping clients see themselves differently

Whether you’re in the beauty industry, an aspiring entrepreneur, or simply someone looking for inspiration to keep going, Amy’s story is proof that small beginnings can grow into something powerful when paired with persistence, boundaries and a focus on what really matters.

Timestamps [00:00] Introduction: Alex welcomes Amy to the podcast [01:30] Childhood challenges and early influences [05:00] Starting out in the beauty industry [07:00] The decision to specialise in brows [10:00] From mum’s kitchen to opening her own salon [15:00] Creating a safe space and building client confidence [20:00] Comparison, boundaries, and lessons learned [25:00] Personal growth, coaching, and reflection [30:00] Amy’s advice for new entrepreneurs [32:00] Vision for the future and empowering through beauty

Key Highlights

• The transition from working at her mum’s kitchen table to running her own thriving salon

• Why confidence and boundaries are essential in business

• How creating safe spaces helps clients feel seen and empowered

• Amy’s advice for persistence, self-focus and growth as a new entrepreneur

Connect with Amy Instagram: @ajrglamour

Connect with Alex Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com