You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped.

If hiring feels scary, messy, or overwhelming, this conversation will change how you see capacity, delegation, and growth.

What You'll Learn:

• The sneaky reason creatives wait too long to hire - and why it backfires
• Why “it’s easier if I do it myself” is a growth killer
• How to increase capacity without hiring full-time or blowing your budget
• The real cost of poor hires - and when it’s time to let someone go
• Simple ways to get out of the Death Valley and create breathing room fast

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.

I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:

• The permission you must give yourself first so your brain can actually believe bigger goals
• The honesty audit that exposes what’s quietly burning you out (and what needs to go)
• Why aligned decisions create an easier year than “try harder” goals ever will
• The truth about starting fresh - and why most creatives never actually do it
• The Stop-Keep-Start ritual I use every December to create my biggest years
• How to walk into January feeling calm, clear, and fully in CEO mode

Get my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call.

What You'll Learn:

• The simple story mistake that instantly disconnects your audience
• Why talking about “your story” often repels buyers instead of attracting them
• The narrative principle that makes people feel seen, understood, and ready to take action
• How to position yourself as the guide, not the hero, so your content actually converts
• The empathy plus authority combo that makes your message magnetic
• Why starting with the problem is the fastest way to hook attention online

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect unfiltered stories, hard-won lessons, and a refreshing take on what actually moves the needle right now.

What You'll Learn:

• The surprising content shift that’s helping creators stand out online
• Why “perfect” content is killing your reach - and what to post instead
• The mindset that turns scrappy side-hustlers into creative CEOs
• Real talk: charging what you’re worth when you’re a creative
• How to show up confidently online (even if you’re terrified)
• The one belief shift that helped these founders finally scale

Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-of-year moves I use to set myself - and my clients - up for massive growth in the new year. If you want to start 2026 strong, this is your game plan.

What You'll Learn:

• Why starting in January puts you way behind (and what to do instead)
• The 10x mindset shift that changed my entire business
• How to structure your year around your actual life
• A simple calendar strategy that will boost your cash flow
• The unpopular truth about burnout (and how to avoid it)
• What most creatives never give themselves permission to do - but should

If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking down the 3 silent blindspots that are quietly sabotaging your momentum-and how to smash through them so you can finally scale with more freedom, income and ease.

What You'll Learn:

• Why your time is your most expensive resource (and how to treat it like one)
• The two ways to buy back time-without dropping the ball on quality
• The real reason your lead gen, sales or systems aren’t working (spoiler: it’s not your talent)
• The identity upgrade you need to become a 7-figure creative CEO
• How to know which of the 3 bottlenecks is holding you back right now
• The mindset trap keeping creatives stuck doing $10 tasks forever

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained.

You'll learn:

• Why how-to content isn’t working anymore (and what to do instead)
• The 3 pillars you need to cut through the AI noise
• My exact strategy to map out a week of content in under 5 minutes
• What most creatives get totally wrong about content
• How to go from ghosting your audience to building real connection
• The swipe file that gives you 120 hook ideas (and how to get it)

Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holidays - and start the new year booked and confident.

What You'll Learn:

• The big money mistake creatives make every December
• Why “everyone’s on holidays” is killing your sales
• The one mindset shift that will unlock pre-Christmas bookings
• How to repackage your offer to make it irresistible
• What to say to retainers who want to pause over the break
• Three things you must do to start 2026 with momentum

Click the link here: https://tools.laurahiggins.com/plan-3