You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped.

If hiring feels scary, messy, or overwhelming, this conversation will change how you see capacity, delegation, and growth.

What You'll Learn:

• The sneaky reason creatives wait too long to hire - and why it backfires
• Why “it’s easier if I do it myself” is a growth killer
• How to increase capacity without hiring full-time or blowing your budget
• The real cost of poor hires - and when it’s time to let someone go
• Simple ways to get out of the Death Valley and create breathing room fast

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.

I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:

• The permission you must give yourself first so your brain can actually believe bigger goals
• The honesty audit that exposes what’s quietly burning you out (and what needs to go)
• Why aligned decisions create an easier year than “try harder” goals ever will
• The truth about starting fresh - and why most creatives never actually do it
• The Stop-Keep-Start ritual I use every December to create my biggest years
• How to walk into January feeling calm, clear, and fully in CEO mode

Get my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call.

What You'll Learn:

• The simple story mistake that instantly disconnects your audience
• Why talking about “your story” often repels buyers instead of attracting them
• The narrative principle that makes people feel seen, understood, and ready to take action
• How to position yourself as the guide, not the hero, so your content actually converts
• The empathy plus authority combo that makes your message magnetic
• Why starting with the problem is the fastest way to hook attention online