My Business Playbook

By: Laura Higgins
  • Summary

  • Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


    Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.


    Laura Higgins
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Episodes
  • 518: The 3 Objections Blocking Your Sales (And What to Say)
    May 5 2025

    Ever had a dream client say “I just need to think about it”... and then disappear into thin air?


    You’re not alone and you’re definitely not powerless.


    In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).


    What You'll learn:

    • The 3 objection buckets that are blocking your sales
    • What “I need to think about it” really means and how to respond
    • My go-to reframe questions that flip "maybe" into "yes"
    • How to handle objections without feeling pushy, weird, or salesy
    • What to say when they say “it’s not the right time” or “I can’t afford it”
    • The one simple automation that pre-sells your offer BEFORE the call
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    28 mins
  • 517: 3 Instagram Fixes That Got My Engagement Back
    Apr 28 2025

    Feeling like Instagram’s out to get you? You’re not alone.


    In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows.


    If your reach has flatlined, this is your wake-up call.


    What’s inside:

    • Why “posting more” won’t fix dead engagement
    • The shift that changed my entire content strategy
    • What’s working right now on Instagram (and what’s totally flopping)
    • How to create content that cuts through the noise
    • The real reason your creative spark is fading – and how to get it back
    • A mindset reframe every creative needs to hear


    Book A Call With The Team: https://tools.laurahiggins.com/scale

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    18 mins
  • 516: I Hosted a Retreat in Bali… Here’s What Actually Worked
    Apr 22 2025

    We just wrapped our very first Next Level retreat in Bali and it was one of the most powerful weeks we’ve ever had in business.


    In this episode, I’m taking you behind the scenes and sharing the 5 biggest things that made it so damn special.


    Whether you’re planning your own retreat or just craving a peek into how we pulled it off - this one’s for you.


    You'll learn:

    • The #1 runsheet mistake we made (and what we’ll do differently next time)
    • Why white space - not packed schedules - led to real breakthroughs
    • What surprised me most about what our members actually needed
    • The tiny hire that would’ve saved us big stress


    Book A Call With The Team: https://tools.laurahiggins.com/scale

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    22 mins

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