This episode is my version of a “can I be mean for a sec?” text.

I’m sharing the types of Instagram posts that might look like a win because the algorithm loves them… but in reality, they can hurt your business, alienate your audience, and leave you wondering why the likes aren’t turning into sales.

Inside the episode, you’ll hear:

• The 4 types of posts that do more harm than good (even if they get big engagement)
• Why these trends are so tempting — and why they don’t actually work long-term
• What to focus on instead if you want content that leads to trust, connection, and sales

It’s a little ranty, a little “I’m not mad, just disappointed” mom-energy, but mostly? It’s a permission slip to stop chasing vanity metrics and start creating content that actually converts.

MENTIONED IN THIS EPISODE:

• Content That Converts - multi-platform marketing strategy and messaging memberhsip
• Buyer Journey Content Map - If you’re tired of chasing trends and vanity metrics, the Buyer Journey Content Map will show you what to share instead.

If you’ve ever felt like your content disappears faster than your kid’s snack stash, you’re not wrong. Instagram is amazing for connection (and I’ll always love it for that), but when it comes to longevity? It’s like building a sandcastle at high tide. Pretty… but gone in hours.

That’s exactly why I brought on Elaine Timms, Pinterest strategist and creator of the Evergreen Impact Method. Elaine knows how to take one piece of content and turn it into traffic that compounds for months… even years. Yes, years. While you’re busy doing school drop-off, squeezing in a client call, or finally finishing your coffee before it goes cold, your content could actually still be working for you.

In this episode, we’re digging into:

• Why Pinterest isn’t just recipes and DIY hacks (and why your business does belong there).
• How one pin can outlast an entire season of Instagram posts.
• The simple, realistic strategy Elaine teaches her clients (no “pin 57 times a day” nonsense).
• Why your content isn’t broken—it’s just not circulating.
• How to start using Pinterest without adding a mountain of extra work to your already full plate.

Mentioned In This Episode:

If you’re ready to stop creating content that disappears in a day, start here.

• 📌 Grab Elaine’s free starter guide: Pinterest Marketing Strategy Guide
• 📨 Get ongoing tips from Elaine: Evergreen Impact Weekly Newsletter
• ✅ Want someone to run it for you: Pinterest Manager Services
• 🚀 And if you want a clear plan so all your content works together instead of in silos, grab my Buyer Journey Content Map.

Your content deserves more than a day of visibility. And you deserve a marketing plan that fits real life.

I remember when two reels with trending audio could reach thousands and fill a program with a couple hundred followers. That was a season. Today, a reel can still land, but buyers take a lap. They follow for a bit, read your emails, listen to your podcast, maybe skim a blog, and only then feel confident enough to say yes. That is not a problem to fix. It is a sign to adjust.

If you are building your business in the mom cracks of your day, the last thing you need is a plan that demands constant posting plus heavy outbound engagement. In this solo episode, I walk you through how I am shifting my five step framework so Instagram plays to its strengths and the rest of your marketing carries the pieces that actually require time and depth.

We get into

• What changed on Instagram and why buyers now take longer to decide

• How to use Instagram as part of your bigger picture marketing plan, given these changes

• Why that slower path can create better fit clients, stronger testimonials, and more referrals

• How this change saves time and brain space when you do not have hours for engagement

• The role of clear, consistent messaging so every piece connects and nothing starts from scratch

If Instagram has felt harder or slower, you are not doing it wrong. We are in a new stage. Let Instagram open the door and start the conversation. Let your long form and email build confidence so when you make an offer, your people are ready.

Mentioned in this episode

• Buyer Journey Content Map my free guide to plan what to say, where to say it, and how each piece supports the five steps to sales.

Courses, VIP days, retainers, digital products- oh my!

If your offer suite feels more like a jigsaw puzzle than a business strategy, this episode is for you.

I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and host of three podcasts, to talk about what service providers really need in their offer suite to build a profitable, simple, and sustainable business. No hustling required.

We get into:

• Why most offer suite advice is built for hype, not real service businesses
• What to focus on when your capacity is limited (especially if you're a mom or caregiver)
• How to simplify your offers without losing income
• The truth about low-ticket products and how much they actually take to sell
• What real business freedom looks like when you build it on purpose

If your offers feel like they’re running you instead of the other way around, this convo is your permission slip to rethink it all.

Mentioned In This Episode:

Grab Maggie’s Book (seriously, it'll change your life): www.stayingsolobook.com

Listen to the Staying Solo Podcast www.bsfreebusiness.com/solo

Get Access to Staying Solo Stories (Private Podcast): ww.bsfreebusiness.com/sydney (This one’s full of behind-the-scenes stories from real solo business owners building businesses that actually fit their lives.)

Check out Duped: The Dark Side Of Online Business: https://duped.online/

If you’ve been posting consistently and still hearing crickets... it’s not you.

In this episode, I’m digging into why more content doesn’t automatically mean more sales—and what actually does. Spoiler: it’s not the hook, the trending audio, or the pretty Canva template. It’s your messaging and strategy.

We’re talking about:

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• Why Instagram content isn’t converting like it used to
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• What it really takes to move people from lurkers to paying clients
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• How to structure your content so it builds trust before you sell
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• The 5 steps I use to turn content into connection (and eventually conversions)
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• And the biggest shift mompreneurs need to make if they’re tired of posting without payoff
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Because content for content’s sake just leads to burnout. But strategic messaging? That’s where the magic (and the money) happens.

Mentioned In This Episode:

👉 The Buyer Journey Content Map — so you can stop guessing what to post and start building a real strategy that works with your time, energy, and business goals.

And if you haven’t yet, make sure to check out Episode 99 for a full breakdown of what’s shifting on Instagram (and what that means for your strategy).

If Instagram has started to feel louder, harder, and way less effective lately—you’re not making it up.

The algorithm keeps shifting, everyone sounds the same, and the pressure to keep up is real (especially if you're a mom trying to grow a business between summer chaos and snack refills).

In this episode, I’m pulling back the curtain on:

• The real shifts happening on Instagram (and online marketing in general)
• Why even great content isn’t converting like it used to
• What I’m changing in my own strategy and business to make sales without the grind
• How Instagram fits into your strategy instead of running the whole show
• The truth about templates, trends, and why messaging is the missing piece

This is the behind-the-scenes look at why I’m shifting everything—from the way I use Instagram to how I support my clients—so we can all build businesses that work with our lives, not against them.

Because more content is not the answer.

Aligned messaging is.

Mentioned In This Episode:

If this episode hit home, DM me @socially.yours.strategist and tell me: What’s Instagram been feeling like for you lately?

You’re not behind.

You’re just ready for something that actually works for your life.

Grab a Buyer Journey Content Map here!

Tired of sending emails that go nowhere while your toddler dumps out a box of cereal in the background?

This episode is your permission slip to stop overthinking your email strategy and finally let your systems do the heavy lifting.

Today, I’m chatting with Emilee Lopez, email tech and automation expert (and mom of three under five), about how to make email marketing work in the tiny windows of time you actually have as a mompreneur.

We’re digging into:

• The simple email automations every mom in business needs
• How to clean your list so you stop paying for cold subscribers
• The must-have welcome sequence to keep people from forgetting who you are
• Emilee’s “Cozy Method” for writing emails that actually sound like you and convert to sales
• How email can convert leads while you're chasing toddlers or heating up dinosaur nuggets

Emilee shares exactly how she juggles motherhood and business while letting her emails run quietly in the background. If you're running your business in naptime pockets or after bedtime, this one’s for you.

Links mentioned:

• Join the Tidy Tech Hub for only $11/month!
• Learn more about the Cozy Method (free download)
• Follow Emilee on Instagram: @emailing.with.emily

Press play and let your inbox start doing more work so you can spend more time where it matters.

You’re doing the most and you deserve more than content that goes nowhere.

In this episode, we’re talking about what to do when your Instagram content isn’t converting, why trends won’t magically bring clients, and what you actually need instead: a real plan that works for your offers, your people, and your life.

If your content isn’t pulling its weight (and you’re sick of posting just to “stay consistent”), let’s fix that.

We’ll break down what’s not working, what to do instead, and how to make your content strategy way less chaotic—and way more effective.

Mentioned In This Episode:

Ready for a plan tailored to you? Book a 1:1 Strategy Intensive here

Free Plan It, Post It Profit Challenge