This episode is my version of a “can I be mean for a sec?” text.

I’m sharing the types of Instagram posts that might look like a win because the algorithm loves them… but in reality, they can hurt your business, alienate your audience, and leave you wondering why the likes aren’t turning into sales.

Inside the episode, you’ll hear:

• The 4 types of posts that do more harm than good (even if they get big engagement)
• Why these trends are so tempting — and why they don’t actually work long-term
• What to focus on instead if you want content that leads to trust, connection, and sales

It’s a little ranty, a little “I’m not mad, just disappointed” mom-energy, but mostly? It’s a permission slip to stop chasing vanity metrics and start creating content that actually converts.

MENTIONED IN THIS EPISODE:

• Content That Converts - multi-platform marketing strategy and messaging memberhsip
• Buyer Journey Content Map - If you’re tired of chasing trends and vanity metrics, the Buyer Journey Content Map will show you what to share instead.

If you’ve ever felt like your content disappears faster than your kid’s snack stash, you’re not wrong. Instagram is amazing for connection (and I’ll always love it for that), but when it comes to longevity? It’s like building a sandcastle at high tide. Pretty… but gone in hours.

That’s exactly why I brought on Elaine Timms, Pinterest strategist and creator of the Evergreen Impact Method. Elaine knows how to take one piece of content and turn it into traffic that compounds for months… even years. Yes, years. While you’re busy doing school drop-off, squeezing in a client call, or finally finishing your coffee before it goes cold, your content could actually still be working for you.

In this episode, we’re digging into:

• Why Pinterest isn’t just recipes and DIY hacks (and why your business does belong there).
• How one pin can outlast an entire season of Instagram posts.
• The simple, realistic strategy Elaine teaches her clients (no “pin 57 times a day” nonsense).
• Why your content isn’t broken—it’s just not circulating.
• How to start using Pinterest without adding a mountain of extra work to your already full plate.

Mentioned In This Episode:

If you’re ready to stop creating content that disappears in a day, start here.

• 📌 Grab Elaine’s free starter guide: Pinterest Marketing Strategy Guide
• 📨 Get ongoing tips from Elaine: Evergreen Impact Weekly Newsletter
• ✅ Want someone to run it for you: Pinterest Manager Services
• 🚀 And if you want a clear plan so all your content works together instead of in silos, grab my Buyer Journey Content Map.

Your content deserves more than a day of visibility. And you deserve a marketing plan that fits real life.

I remember when two reels with trending audio could reach thousands and fill a program with a couple hundred followers. That was a season. Today, a reel can still land, but buyers take a lap. They follow for a bit, read your emails, listen to your podcast, maybe skim a blog, and only then feel confident enough to say yes. That is not a problem to fix. It is a sign to adjust.

If you are building your business in the mom cracks of your day, the last thing you need is a plan that demands constant posting plus heavy outbound engagement. In this solo episode, I walk you through how I am shifting my five step framework so Instagram plays to its strengths and the rest of your marketing carries the pieces that actually require time and depth.

We get into

• What changed on Instagram and why buyers now take longer to decide

• How to use Instagram as part of your bigger picture marketing plan, given these changes

• Why that slower path can create better fit clients, stronger testimonials, and more referrals

• How this change saves time and brain space when you do not have hours for engagement

• The role of clear, consistent messaging so every piece connects and nothing starts from scratch

If Instagram has felt harder or slower, you are not doing it wrong. We are in a new stage. Let Instagram open the door and start the conversation. Let your long form and email build confidence so when you make an offer, your people are ready.

Mentioned in this episode

• Buyer Journey Content Map my free guide to plan what to say, where to say it, and how each piece supports the five steps to sales.