• Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves

  • May 8 2024
  • Length: 54 mins
  • Podcast
Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves cover art

Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves

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  • Summary

  • This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group’s portfolio of 40 brands.

    Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017.

    Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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