What if the real reason your business isn’t growing isn’t a lack of skill but your addiction to overthinking, overplanning and over-prepping?

In this episode, we examine why speed beats perfection every time and how embracing fast, imperfect action can create the momentum your business desperately needs, without burning you out in the process.

You’ll discover:

• Why perfectionism is snobbery, and the price of pride.
• The simplest strategy to create momentum and sell as you go
• How to launch faster, iterate quicker, and embrace recycling.
• The truth about “bothering people” with your marketing (hint: you’re not).
• Why the best time to sell is right after you’ve sold and how to leverage this to stack your cash.

Ready to make speed your superpower? Join my Momentum Mastermind and learn how to stack your offers, automate your backend, and build marketing that moves the needle: https://www.hustleandheart.com.au/momentum/

In this episode, we dive into the emotional, neurological, and digital tangle of decision-making in our AI-saturated age.

From our daily navigation of AI as business owners, to the broader cultural shifts that affect our clients and target market in how we make (or avoid) decisions, we explore the role of trust, creative thinking, and discernment in a world of infinite options and shrinking attention spans.

This episode is for you if you feel like you're sabotaging yourself with comparisonitis, being productive, but with not much to show for it, and cursed by overthinking, and skirting the edges of having the dangerous convenience of outsourcing what makes us distinctly human.

You'll learn:

• Brook's Seinfeld reruns and peanut butter toast period, to cope with depression and overwhelm.

• Why decision-making feels harder than ever (hint: it’s not just you).

• The neuroscience model that explains why you’re stuck—and what to do about it.
• How AI is affecting more than just your marketing — and where it might be quietly weakening your leadership.
• The silent danger of "consuming for inspiration".
• The one question to ask every hour when you’re having a bad day.
• The most powerful thing you can do in the age of information saturation.

Momentum Mastermind is here! Time to become a Roller, rebuild creative confidence, reclaim your focus, and take back your decision-making power. Find out more: https://hustleandheart.com.au/momentum

Brook talks with Lisa Corduff, a successful entrepreneur, speaker and writer, on how AI and climate change will affect our future, including looking after our families, building our businesses, selling online, and how to move through collective and individual grief. Lisa talks about how she got out of existential dread into proactive preparation, and why navigating uncertainty with experimentation and resilience is key.

The future is uncertain, but that's always been true. The difference now is the pace and scale of change. Business owners who acknowledge this reality, build resilience, and focus on uniquely human value will be best positioned to thrive in whatever comes next.

You'll learn:

• Why your agency is oh-so-important, and how to get it back when you're feeling powerless, by staying connected to what makes us fundamentally human: creativity, critical thinking, joy, and deep connection with others.
• Why major change involves grief and how to move through these, especially as a business owner.
• Why understanding the context you're operating in is critical, and how to balance learning with taking action.
• What's changed in online communities that we're building and why agility is more important than ever.
• What we're investing in the age of AI.
• How to reduce your risk by increasing diversity in your income streams – which the cool kids are calling 'portfolio careers'.
• Human-proofing your business and how to build your social capital to inoculate yourself, your business, and your family.
• Choosing empowering stories to reframe your relationship with uncertainty and get your power back.
• How to be delusional optimistic even when the world is burning.

This episode is supported by Momentum Mastermind, Brook's new year-long human-powered, AI-assisted adventure. Learn more: https://hustleandheart.com.au/momentum

Welcome to the future! Season 6 is here and it’s all about asking the big questions, honing our predictive skills and positioning ourselves and our businesses to make the most out of what’s to come.

No doubt about it – the future is volatile and oftentimesscary. It’s easy to believe that the past was better, and set our nostalgia and sentimentality lead. But leaders aren’t leaders if they only show up when life’s a party.

In this episode, we explore leadership, resilience, communication, connection, and the key areas we need to be aware of as business owners.

You’ll learn:

• What I’m investing in in my business, to better set it up for the future.
• The secret to happiness that’s alsogoing to make your business responsibilities a hell of a lot lighter.
• What we lose in our ‘always on’ society and how to deepen our discernment and wisdom.
• The key skills we require not just for the future, but also for our own mental health and joy.
• What it means to create a ‘mutual admiration society’ with our clients.
• What we can automate and outsource, where AI is best used, and what needs to stay very much human.

If you like this episode, I'd hugely appreciate a five star review!

Find me on my new Substack: https://substack.com/@brookmccarthy

And on Instagram to continue to conversation: https://instagram.com/brookmccarthy

Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of.

In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, messaging, and leadership.

You'll discover:

• Why getting a new brand that properly represents you won't stop you from hiding in plain sight, even when you love it
• What you should never outsource in this age of AI – and why you need to hold onto this if you want to be the big deal that you know you are.
• You think people are hiring your services – what your clients are actually buying when they hire you.
• The one powerful shift that will unlock your ability to speak with boldness, clarity, and unshakable self-trust.

If you’re ready to be seen, truly heard, and finally own your place as a leader in your field, without the constant overthinking, then join me inside my Ignite Visibility Accelerator: https://www.hustleandheart.com.au/ignite/

If you’ve ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you’re not alone.

Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode.

Because we're exploring how the very thing you’re avoiding is the key that will unlock your lead generation, help you attract the perfect-fit people, turbocharge your profits, and make a (far) bigger impact.

In this episode, we unpack why stepping into the spotlight is a non-negotiable in the AI digital age of marketing.

In this episode, you'll learn

• Why self-censorship is keeping you invisible — and how to break free while feeling excited about what you're sharing.
• The most important lessons I discovered in 'the Year I Lost My Business Mojo'.
• Why the next evolution of marketing demands you at the center and the secret to doing this in a way that avoids you hating marketing.
• Two distinct marketing approaches — one client-focused, one personality-led — and how to choose what works best for you.

If you’re ready to stop second-guessing and start showing up with confidence, join me for Reputation Revolution, a 2-day live course designed to help you step up and stand out: hustleandheart.thrivecart.com/reputation-revolution

Read the full article about 'The Year I Lost My Business Mojo': https://www.hustleandheart.com.au/business-mojo/

Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes.

In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace.

You'll learn:

• How to eject your competitors from squatting in your most valuable real estate – your brain.
• Why being different is better than being better.
• The surprising strategy for innovation in your service delivery, marketing, and branding.
• The difference between unhealthy and healthy competition.
• Practical tips for setting achievable, measurable goals that keep you motivated.
• Why we need to stop judging our emotions.
• How to turn competitiveness into a powerful, positive force.

Want to stand out in this digital landscape? Join me at Reputation Revolution, a 2-day live course to equip you with the strategies to do so: https://hustleandheart.thrivecart.com/reputation-revolution/