Selling you ideas, expertise, approach, and perspective too leads to feelings of 'pick me', which might make us feel that we are the product. Personal branding advice often encourage this - to package yourself. Which means rejection can feel very very personal.

But here’s the truth: you are not for sale. In this episode, we explore what it really means to claim your authority without reducing yourself to a transaction.

You’ll learn:

• The hidden danger of wanting to liked online and how we mistake popularity for success.
• Why expertise isn’t about credentials or certificates.
• The surprising shift that helps people take you seriously.
• How to stop competing on price (and start leading with value).
• What the boldest leaders do differently when positioning themselves.
• How to make business feel less personal and more personal at the same time, to stand out without fearing rejection.
• The one thing that makes your expertise timeless — even in a changing world.

You are not a commodity. You are a leader, and it’s time to position yourself that way.

Starting something new in your business is fun and easy. But stopping what no longer serves you? That’s the hard part.In this episode, we dive into why letting go is the overlooked side of growth — and why clinging to antiquated conditioning, outdated beliefs, old habits, and tired ways of working keeps us stuck, small, and invisible.

If you’ve been sensing that the next stage of your business or career requires a bold shift, this one’s for you.

You'll learn:

• Why “starting fresh” isn’t the whole story of growth.
• The hidden cost of holding onto outdated ways of working.
• The overlooked mindset shift that makes bold moves possible.
• Why being specific is scary – and why it's so powerful.
• The surprising truth about confidence (and when it actually shows up).
• The quiet habit that’s been keeping you small — without you even realising it.

It’s time to stop planting seeds in a crowded garden. Let’s clear space so your next chapter can flourish.

Your professional reputation is a bankable asset – it can pay dividends when you know how to turn your reputation into revenue.

In this episode, Brook McCarthy is joined by two experts in building reputations and monetising thought leadership – Kathy Rhodes of the Thought Alchemist, and Erin Huckle of Chuckle Communications.

We talk about what it really mean to be a thought leader — and how to build this without feeling silly, pretentious, or like you’re shouting into the void?

We dig into the reality of building a professional reputation that doesn’t just look good online — but also creates real opportunities, partnerships, and revenue.

You'll learn:

• Counterintuitive advice to reduce your risk and build your profile right now.

• The uncomfortable truth about challenging the status quo (and why that’s where credibility lies).

• How to reframe self-promotion so that it feels natural and generous.

• The three qualities that every thought leader needs.

• Why being visible isn’t enough — and how to connect your reputation building to grow your revenue.

• How building your thought leadership is the key that unlocks opportunities that comes to you, premium-paying clients, and personally meaningful, hugely satisfying work.

If you’ve ever wondered how to grow your profile without burning out or faking it, this conversation will spark fresh ideas and give you practical starting points.

Join us in Sydney on September 17 for Reputation to Revenue! A big shift can happen in just one moment – don't miss this if you want to grow your reputation, build your thought leadership, and translate this into burgeoning revenue and profit. Nab your ticket now: https://reputation-revenue.club/