In this episode of Masters of Marketing, we're joined by House of Inclusion co-founder Sacha Martina to discuss the vital importance of diversity, equity, and inclusion (DEI) in marketing.

With approximately 15% of the world's population living with some form of disability – and even more experiencing gaps in digital accessibility due to age or using a non-native language – making marketing more accessible and inclusive can dramatically improve your brand's reach.

Sacha provides guidance on how marketers can create more inclusive content, such as simplifying language, improving readability, and making use of subtitling - highlighting the importance of gathering relevant feedback to ensure your message lands.

We also discuss the best ways to challenge resistance to DEI initiatives – and why inclusivity needs to be a consistent practice, not a one-time effort.

Tune in for more!

Connect with Sacha on LinkedIn

Check out House of Inclusion

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In this episode of Masters of Marketing, we chat with The Entrepreneur Whisperer Carole Picou-Katmann, a fractional CMO and marketing expert, about how the narrative of marketing is changing to embrace sustainability and conscious consumerism.

Carole discusses the positive impact purpose-driven brands can have on the planet, and why it's important for companies to take even small steps towards being more sustainable. We talk about the particularly relevant issue of greenwashing, and how consumers and brands can recognize and tackle it through clarity, transparency, and third-party verifications.

Carole also touches on carbon footprint auditing and suggests some resources for companies starting out on their sustainability journeys.

Tune in to learn more!

Connect with Carole on LinkedIn

Check out The Entrepreneur Whisperer

In this episode of Masters of Marketing we chat with two of our Marmind teammates, Claudia Steinke and Andy Andrews, about the benefits of marketing resource management tools for large, multinational organizations.

Claudia and Andy highlight how MRM tools like Marmind enable teams to focus on planning and orchestrating their marketing, rather than dealing with endless administrative tasks.

We discuss how Marmind, in particular, facilitates campaign management by providing a centralized platform for all of an organization's marketing plans, budgets, and results. They explain how using the software increases transparency and accountability, makes cross-team collaboration easier, and takes the labor out of reporting – allowing real marketing tasks to take center stage.

Claudia and Andy also chat about some of the challenges faced by multinational marketing teams, and how they help these clients navigate the process of change – and even get excited about it! - when implementing a new MRM tool.

Tune in for more!

In this episode of Masters of Marketing, we're joined by Retold founder Marina Krivonossova to chat about all things B2B content marketing.

Marina shares how B2B companies, especially those offering more technical, "unsexy" products or services, often struggle to communicate their value effectively. This is where the need for good storytelling comes in, making content a vital part of the overall marketing strategy.

We discuss the importance of doing thorough background research for successful content marketing, as well as the need to focus on quality over quantity when it comes to tracking engagement metrics. Marina also emphasizes that marketers should prioritize transparent communication with clients throughout this process – building trust by keeping them in the loop at all times.

B2B marketing has undergone something of a transformation in recent years, moving away from an overly formal, corporate approach to approaching audiences on a more human level. Marina predicts that brands that fail to adapt their messaging accordingly will start to fall behind over the next few years, with businesses increasingly preferring to buy from brands that connect with them on a personal level.

Listen to the whole episode for more!

Connect with Marina on LinkedIn

Check out Retold

In this episode of Masters of Marketing, we sit down for a chat with Lukas van Remmerden, Partnership Marketing Manager at Personio and Founder of Fourtees - an innovative project aimed at supporting male mental health through fashion.

Lukas tells us about his work in partnership marketing at Personio and explains how successful partnerships can unlock huge growth opportunities for brands. Building relationships is key to successful partnership marketing, and Lukas emphasizes that there's nothing to lose in reaching out – people are often more open to collaboration than you think!

Inspired by Lukas's work at Fourtees and OpenUp, we also have an interesting discussion around mental health and marketing, including the challenges of addressing mental health stigma in the German market and the ongoing development of mental health awareness in workplaces.

Tune in to hear more!

Connect with Lukas on LinkedIn

Check out Fourtees

In this episode of Masters of Marketing, we’re joined by Mads R. Johannessen, Head of Global Marketing and E-commerce at Micro Matic.

Since the end of the COVID pandemic, Micro Matic has seen significant growth and made several acquisitions - rapidly reestablishing itself as the global market leader in the supply of keg couplers, keg spears and dispensing solutions to the brewing industry.

Mads, who has been with the company for several years now, shares his insights into the complexities of managing a global supply chain and the importance of maintaining brand consistency across various markets.

We also discuss generational changes in purchasing behavior - such as the expectation that companies will have online purchasing capabilities, and that real-time information will be available both pre- and post-purchase.

Connect with Mads on LinkedIn

In this episode of Masters of Marketing, we welcome back Cathy McPhillips, Chief Growth Officer at the Marketing Artificial Intelligence Institute.

We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predict trends.

While AI technologies can help us achieve more in less time, Cathy explains that it’s important to balance using AI as a tool with maintaining the human touch in our marketing efforts. AI should be used to assist and augment our work; not to replace experts, or to churn out unedited content.

Finding the correct AI tool for your specific use case - and knowing its limitations - is the key to improving your workflow and achieving results.

Cathy also tells us about the benefits of building and using custom GPTs to assist marketers, as well as providing details of the upcoming Marketing AI Conference, MAICON.

Tune in to discover new ways of enhancing your marketing with AI!

Connect with Cathy on LinkedIn

Check out the Marketing AI Institute

Learn more about the Marketing AI Conference (MAICON)

In this episode of the Masters of Marketing podcast, we’re joined by Markus Widmer from digital marketing agency e-dialog.

As the marketing director of a highly data-driven agency, Markus knows a thing or two about measuring success! While many marketers focus on tracking specific metrics to find out which channels are performing well in a campaign, he explains why this can be misleading – emphasizing the importance of understanding the full funnel and looking at the bigger picture.

Markus also shares the benefits of using marketing mix modeling to uncover which marketing strategies are working, make predictions based on data, and even provide budget recommendations.

Measuring marketing effectiveness is a complex business – tune in to find out what the future holds!

Connect with Markus on LinkedIn

Check out the e-dialog website