In this episode of Masters of Marketing, we're joined by House of Inclusion co-founder Sacha Martina to discuss the vital importance of diversity, equity, and inclusion (DEI) in marketing.

With approximately 15% of the world's population living with some form of disability – and even more experiencing gaps in digital accessibility due to age or using a non-native language – making marketing more accessible and inclusive can dramatically improve your brand's reach.

Sacha provides guidance on how marketers can create more inclusive content, such as simplifying language, improving readability, and making use of subtitling - highlighting the importance of gathering relevant feedback to ensure your message lands.

We also discuss the best ways to challenge resistance to DEI initiatives – and why inclusivity needs to be a consistent practice, not a one-time effort.

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Connect with Sacha on LinkedIn

Check out House of Inclusion

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In this episode of Masters of Marketing, we chat with The Entrepreneur Whisperer Carole Picou-Katmann, a fractional CMO and marketing expert, about how the narrative of marketing is changing to embrace sustainability and conscious consumerism.

Carole discusses the positive impact purpose-driven brands can have on the planet, and why it's important for companies to take even small steps towards being more sustainable. We talk about the particularly relevant issue of greenwashing, and how consumers and brands can recognize and tackle it through clarity, transparency, and third-party verifications.

Carole also touches on carbon footprint auditing and suggests some resources for companies starting out on their sustainability journeys.

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Connect with Carole on LinkedIn

Check out The Entrepreneur Whisperer

In this episode of Masters of Marketing we chat with two of our Marmind teammates, Claudia Steinke and Andy Andrews, about the benefits of marketing resource management tools for large, multinational organizations.

Claudia and Andy highlight how MRM tools like Marmind enable teams to focus on planning and orchestrating their marketing, rather than dealing with endless administrative tasks.

We discuss how Marmind, in particular, facilitates campaign management by providing a centralized platform for all of an organization's marketing plans, budgets, and results. They explain how using the software increases transparency and accountability, makes cross-team collaboration easier, and takes the labor out of reporting – allowing real marketing tasks to take center stage.

Claudia and Andy also chat about some of the challenges faced by multinational marketing teams, and how they help these clients navigate the process of change – and even get excited about it! - when implementing a new MRM tool.

Tune in for more!