In this episode, Sandeep and Aashi open Season 2 with a practical conversation about something most brands tend to ignore the leads that stopped engaging.

Instead of chasing new customers, they explore how brands can reconnect with people who already showed interest but never made a purchase, or bought once and disappeared. They break down:

• Why focusing on reactivation can be more cost-effective than acquisition

• Specific customer segments worth targeting (like one-time gifters, silent openers, and SMS-only subscribers)

• How to approach these groups with the right messaging, timing, and channels

• What metrics actually matter when measuring reactivation success

• Common reasons customers stop engaging and what to do about it

• How some brands are quietly doing this well

• Why building an owned audience matters now more than ever and how AI fits into that picture

It’s a thoughtful discussion on turning attention back to what’s already there and making it work better.

In this episode of Masters of DTC, we dive deep into automation workflows and how they can supercharge your DTC (direct-to-consumer) business. From the moment a customer visits your website to post-purchase retention strategies, we cover the most essential email flows that boost engagement, conversion, and lifetime value.

You'll learn how to craft high-converting email sequences, including welcome flows, cart abandonment emails, post-purchase sequences, loyalty programs, and VIP retention strategies. Plus, we share practical real-world insights on how to optimize these flows to increase revenue while maintaining a seamless customer experience.

In this episode of Masters of DTC, Sandeep Bansal explains why understanding customer intent is the key to effective content marketing. Instead of focusing solely on keywords, brands need to create content that aligns with the customer journey—from discovery to loyalty.
Bansal highlights how customer feedback and reviews can shape better content, build trust, and improve engagement. He also breaks down how strategic SEO, testimonials, and educational content help reduce buyer hesitation and drive long-term brand loyalty. For e-commerce brands, success isn’t just about ranking on Google—it’s about delivering content that answers real customer questions and builds lasting relationships.

In this episode, Sandeep and Aashi discuss the 23 common mistakes made by DTC founders in e-commerce. They emphasize the importance of improving conversion rates, optimizing website navigation, and enhancing user experience. The conversation covers effective email marketing strategies, the significance of product presentation, and building customer trust through authentic imagery. They also highlight the essential elements that should be included in the footer of e-commerce websites to improve user experience and accessibility.

Takeaways

• Improving conversion rates can significantly boost revenue.
• A non-responsive logo can frustrate mobile users.
• Navigation should prioritize product categories for clarity.
• The hero section should communicate value to customers.
• Using real images fosters trust and relatability.
• Dynamic product feeds can enhance email marketing effectiveness.
• Collecting phone numbers allows for SMS marketing opportunities.
• Customizing opt-out pages can help retain customers.
• Footers should include essential information for user convenience.
• Understanding customer needs is key to optimizing e-commerce sites.

Last-minute holiday shopper? You're not alone! 🎁

Join Aashi and Sandeep as they spill surprising secrets about gift cards, including why night owls make the best customers and how guilt-free shopping leads to bigger splurges. From mysterious 10:30 PM buying sprees to why Gen Z is ditching wrapped presents for digital gifts, discover how gift cards went from lazy last resort to retail goldmine.

Plus, learn the counterintuitive reason why pushing FOMO might actually hurt your sales (spoiler: nobody likes feeling guilty during the holidays!). Perfect for brand owners looking to boost sales or anyone curious about the psychology behind why we love spending 'free money.

🎙️ The 22 Immutable Laws of E-Commerce

Happy Thanksgiving! In this episode, Sandeep Bansal breaks down the 22 Immutable Laws of E-Commerce—a comprehensive framework inspired by timeless marketing principles and adapted for the digital age. From the Law of Value and Law of Trust to the game-changing Law of Personalization and Law of Partnerships, Sandeep shares practical insights to help DTC brands build trust, scale effectively, and optimize performance.

Discover why the Law of Quality and Law of User Experience are foundational to customer retention, how First-Party Data will shape the future of e-commerce, and why being persistent is the key to long-term success. Whether you're a seasoned marketer or a brand owner, this episode offers actionable strategies to elevate your e-commerce game in 2025 and beyond.

Tune in to explore:

• How IKEA exemplifies the Law of Value.
• Why consistency in branding and user experience matters.
• The critical role of partnership marketing in reducing customer acquisition costs.
• And much more.

📘 Book Mentioned: The 22 Immutable Laws of Marketing

🎧 Perfect for DTC founders, e-commerce marketers, and entrepreneurs who want to future-proof their business and drive sustainable growth.

Don’t miss this episode packed with practical tips and timeless wisdom. 🔗 Subscribe, share, and join the conversation!

In this episode of Masters of DTC, we dive deep into TikTok's affiliate program and its implications for e-commerce businesses.

Hosts Sandeep and Aashi share firsthand experiences and insights on why traditional TikTok affiliate marketing might fail, and how businesses can pivot to more effective partnership-led sales and marketing strategies.

Learn about the crucial differences between mere affiliate relationships and true partnerships, plus get practical tips for managing your business during the busy Black Friday season.

Whether you're considering TikTok for your e-commerce business or looking to optimize your existing partnership strategy, this episode offers valuable insights for DTC brands.

Keywords: TikTok, affiliate marketing, e-commerce, partnerships, DTC, Black Friday, digital marketing, influencer marketing

Duration: 22 minutes

Episode 2: Why Traditional Affiliate Programs Are Failing DTC Brands

Welcome to Episode 2 of Season 1 of Masters of DTC! In this episode, hosts Sandeep Bansal and Aashi Garg dive deep into why traditional affiliate programs are falling short of meeting the complex demands of emerging direct-to-consumer (DTC) brands.

They explore how the modern customer journey is anything but a straight line. With prospects discovering brands through a multitude of channels like TikTok, Instagram, Facebook, YouTube, and more, tracking and engaging customers has become increasingly complex. The hosts discuss how traditional affiliate networks struggle to keep up with this multi-touchpoint landscape, leading to challenges in attribution and performance measurement.

Key Topics Covered:

• The Evolution of the Customer Journey: Understanding how customers interact with brands across various platforms and the implications for tracking and attribution.
• Limitations of Traditional Affiliate Networks: Why simple link distribution and cookie-based tracking are no longer sufficient in today's digital environment.
• The Need for Advanced Partnership Ecosystems: Making the case for a comprehensive, partnership-led sales and marketing strategy that includes affiliates, influencers, content creators, and more.
• Essential Features for Modern Affiliate Programs:
  • All-in-one influencer marketing platforms for discovery, management, and scaling.
  • Mobile-friendly partner onboarding experiences.
  • Support for Shopify collections to target niche audiences.
  • Brand benchmarking reports to measure performance against industry standards.
• Practical Steps for Brands: How to build a robust partnership ecosystem that can rival traditional paid media acquisition programs.

Join Sandeep and Aashi as they share insights and practical advice on transforming your affiliate program into a powerful growth channel. Whether you're a DTC brand looking to scale or a marketer interested in the latest trends in affiliate marketing, this episode is packed with valuable information.

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Tune in and let's master the art of DTC together!