In this episode, Sandeep and Aashi open Season 2 with a practical conversation about something most brands tend to ignore the leads that stopped engaging.

Instead of chasing new customers, they explore how brands can reconnect with people who already showed interest but never made a purchase, or bought once and disappeared. They break down:

• Why focusing on reactivation can be more cost-effective than acquisition

• Specific customer segments worth targeting (like one-time gifters, silent openers, and SMS-only subscribers)

• How to approach these groups with the right messaging, timing, and channels

• What metrics actually matter when measuring reactivation success

• Common reasons customers stop engaging and what to do about it

• How some brands are quietly doing this well

• Why building an owned audience matters now more than ever and how AI fits into that picture

It’s a thoughtful discussion on turning attention back to what’s already there and making it work better.

In this episode of Masters of DTC, we dive deep into automation workflows and how they can supercharge your DTC (direct-to-consumer) business. From the moment a customer visits your website to post-purchase retention strategies, we cover the most essential email flows that boost engagement, conversion, and lifetime value.

You'll learn how to craft high-converting email sequences, including welcome flows, cart abandonment emails, post-purchase sequences, loyalty programs, and VIP retention strategies. Plus, we share practical real-world insights on how to optimize these flows to increase revenue while maintaining a seamless customer experience.

In this episode of Masters of DTC, Sandeep Bansal explains why understanding customer intent is the key to effective content marketing. Instead of focusing solely on keywords, brands need to create content that aligns with the customer journey—from discovery to loyalty.
Bansal highlights how customer feedback and reviews can shape better content, build trust, and improve engagement. He also breaks down how strategic SEO, testimonials, and educational content help reduce buyer hesitation and drive long-term brand loyalty. For e-commerce brands, success isn’t just about ranking on Google—it’s about delivering content that answers real customer questions and builds lasting relationships.