What happens after you leave your conference or networking event? Do you ensure those connections you made can grow and stay strong? Join us as Catherine and Brooke Greening dive into proven strategies to maximize your networking at conferences, trade associations, and chamber events. Discover the secrets behind setting beneficial appointments on the spot, maintaining post-event momentum, and effectively following up to build lasting business relationships. Learn how to prepare, interact with intent, and use tools such as LinkedIn and CRM systems to ensure your connections turn into valuable opportunities. Brooke also shares tips on leveraging resources, the importance of clarity in communication, and the power of genuine follow-up. Get ready to elevate your conference game!

00:00 Introduction to Brooke Greening

01:35 Maximizing Conference Experiences

02:49 Effective Networking Strategies

03:08 Capturing and Organizing Notes

04:23 Intentional Follow-Up Techniques

06:21 Building Relationships Post-Event

07:36 Utilizing CRM and Tools

10:08 Setting Up Future Meetings

13:34 Handling Objections and Assumptions

24:58 Creating a Follow-Up Sequence

25:24 Post-Conference Follow-Up Strategies

26:36 Daily Sales Habits

27:48 Blocking Time for Networking

30:00 Building Trust in Business Relationships

31:29 Best Practices for Maximizing Conferences

31:50 Preparing Your Online Presence

32:32 Crafting Your Business Pitch

34:27 Researching and Engaging with Key Contacts

41:28 Leveraging Conference Resources

43:42 Long-Term Networking and Sales Strategies

Resources:

Connect with Brooke on LinkedIn!

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Sign up for Sell Well 2025!

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Are you maximizing your potential while at conferences and trade shows? Learn from Michel Privé, founder of Sales Leadership Impact Consulting, as he shares invaluable insights on how to turn these events into goldmines for your business. Michel, who has years of experience attending international conferences, emphasizes the importance of preparation, strategic planning, and the mindset of serving rather than selling. Discover how to make lasting connections, build valuable relationships, and ensure you leave every event feeling accomplished. Whether you're new to the game or a seasoned pro, this conversation will provide you with actionable tips to elevate your trade show strategy and leave a memorable impact.

00:00 Introduction to Michel Prive

01:12 Michel's Background and Experience

02:02 Trade Show Strategies and Planning

04:44 The Importance of Serving, Not Selling

06:52 Building Long-Term Relationships

08:46 Success Stories and Real-Life Examples

11:20 The Role of Preparation and Strategy

22:00 Energy Management at Conferences

23:36 The Five-Day Rule for Optimal Performance

27:11 Conclusion and Future Opportunities

Resources:

Learn more about the National Business Development Association

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Are you making the most out of your conference experiences? Meet Kelly Sjol, a fractional CMO for B2B tech founders, who shares valuable insights on how to maximize the impact of attending industry events. Kelly discusses the importance of strategic networking, creating compelling value propositions for both referral partners and potential clients, and preparing effectively for conferences. She also emphasizes the need to make it 'stupid easy' for referral partners to recommend you and offers practical tips on how to engage others meaningfully at events. Tune in for actionable strategies to elevate your business development efforts and improve your networking skills.

01:04 Understanding Kelly's Role and Event Preferences

02:33 Importance of Industry Events and Networking

04:58 Preparation for Different Types of Events

05:25 Crafting Value Propositions for Referral Partners

07:30 Making Referrals Easy and Effective

11:02 Conference Preparation Tips

16:23 Effective Networking Questions

19:52 Conclusion and Final Thoughts

Resources:

Connect with Kelly Sjol on LinkedIn

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Connect with the Good Humans Growth Network and learn more about our next event!