There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost.

Today, I talk about the need for a focus on business delivery over business growth. I talk about what systems you can systematically implement in your coaching business to ensure that your clients get the amazing results that they want, and I ask what your next step will be.

“Just because 100 people have bought your program doesn’t mean that you have helped 100 people.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• The importance of delivering stellar results
• Why your reputation depends on the results you deliver
• The importance of focus
• Putting systems in place to ensure business delivery and customer satisfaction

Resources Mentioned:

• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting.

Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.

“When you know exactly what the prize looks like, then you can fine-tune your message. And you actually need to do less marketing and more examination of who’s out there and what they need to hear.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Marketing vs prospecting
• Why marketing doesn’t get you clients
• Identifying the most likely prospects for your business

Resources Mentioned:

• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

With every new year comes a new list of goals for your coaching business. But this year, I have a challenge for you: in the spirit of the importance of repetition, use this year to focus on selling just one thing.

Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights.

“The vast majority of coaches sell too much stuff.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• The importance of repetition
• The need for focus
• Why you should work toward just one goal this year

Resources Mentioned:

• The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone
• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Happy New Year! In this episode, I talk about the sh*t that hit the fan this past year when my ex-wife and I parted ways. During this time, I found it difficult to show up for work; on paper, I might as well have been unemployed. Yet the company’s numbers reached a record high. Why? Because I’ve designed my business to be able to function without me.

Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it’s important to be able to rest assured that it doesn’t mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business.

“If the headteacher doesn’t show up to school, school keeps running. How can you put something similar in place in your coaching business?”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Making your business self-sufficient
• Disaster-proofing your business for times of crisis
• Why it’s okay to take the time you need to process crisis situations

Resources Mentioned:

• The Marketing for Coaches Podcast - Ep. 18: Disaster-Proofing Your Coaching Business, Part One
• The Marketing for Coaches Podcast - Ep. 19: Disaster-Proofing Your Coaching Business, Part Two
• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

In recent years, I’ve done less and accomplished more in terms of impact. How? I don’t do the heavy lifting for my clients. A client recently asked me for a session summary after our meeting. In this episode, I talk about why I told her no.

Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops.

“You’ve got to be careful of scope creep, and committing to doing stuff between sessions is very dangerous.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• The No Homework Rule
• Defining your role
• The benefits of making your clients do their own lifting
• Avoiding scope creep

Resources Mentioned:

• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

It’s fairly common for a coach’s clients to want to partner up. As the coach being approached, you need to know how to respond to these propositions and recognize when to accept and when to decline them.

Today, I talk about how to respond to a client’s offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer.

“Business plans on paper are very, very easy to conjure up--and in reality, you may find yourself juggling an entire situation that you are not in control of and trading out all of the luxuries of self-employment as a coach that you have built for yourself so far.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• What do you do when a client wants to partner with you
• Recognizing when and when not to go into business with your client
• Some questions to consider before answering a business proposal
• Staying within your expertise
• The importance of moving slowly and cautiously

Resources Mentioned:

• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

The goal of this podcast, by and large, is to be perennially valuable to you. Although actional tips are great in the moment, they’re not much use without something perennially valuable to back them up.

Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can’t build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it’s built on philosophies rather than just tools, and I posit that, though hacks are helpful to get people to notice you, you need perennial knowledge to know what to do with that interest.

“Focus less on the tools, more on the principles, and you’ll find that you don’t have to reinvent yourself over and over again. Clients know exactly what they’re coming to you for, and you will be somebody who’s perennially valuable.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Valuable vs actionable content
• What makes perennially valuable wisdom valuable
• The importance of core philosophies
• Why you shouldn’t be focusing on tips, tricks, and hacks

Resources Mentioned:

• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

“I’d love to know where you all find the people for your networking and your clients [on social media]...I’m struggling right now to get more leads, and I’d love to hear what you’re doing to get them into your network. To reach my goal of seven leads per day is proving difficult organically.” This question, which came from our Facebook page, is a good one, but it’s worrying for a couple of reasons: it overestimates the role of social media, and it places client quantity over quality.

Today, I talk about why these details are problematic. I point out this person’s assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience. I also note the power of specialization in becoming referrable.

“We are either going to be social media marketers or were going to be coaches. We’re either going to be agents of change or we’re gonna be social media marketers, and I don’t believe we need to be both.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Recognizing when focusing on social media becomes detrimental to your coaching business
• Valuing client quality over quantity
• Focusing on your local area and the power of a hyper-targeted client base
• The power of specialization

Resources Mentioned:

• The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone
• bookyourselfsolid.com
• Write to matthew@bookyourselfsolid.com

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.