A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting.

Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.

“When you know exactly what the prize looks like, then you can fine-tune your message. And you actually need to do less marketing and more examination of who’s out there and what they need to hear.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Marketing vs prospecting
• Why marketing doesn’t get you clients
• Identifying the most likely prospects for your business

Resources Mentioned:

• Book Yourself Solid
• Write to matthew@bookyourselfsolid.com

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