In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with James Hatfield, Chief Revenue Officer at Live Switch, about innovative strategies to grow home service businesses.

James reveals how leveraging Live Switch for virtual estimates can save time, increase closing rates, and extend service areas without needing to drive to every job site. He shares personal anecdotes from his days as a painting and power washing business owner and emphasizes the importance of integrating QR codes into marketing efforts. Additionally, James stresses the significance of networking through platforms like LinkedIn to build business connections and drive growth.

This episode is packed with actionable insights for home service business owners looking to differentiate themselves in the market.

Special Offer: If you want to try LiveSwitch for your business, you can use the coupon code Lewis10 (or LEWIS10) for 10% off.

Plus, it’s backed by a 60-day, 100% money-back guarantee — so there’s no risk to giving it a try!

Check it out here: https://www.liveswitch.com/

00:00 Introduction to the Hunter Mentality

00:29 Welcome to Marketing Without Rules

01:04 Meet James Hatfield: From Painting to Technology

01:53 The Importance of Recurring Revenue

03:22 Innovative Marketing Tactics for Home Services

05:59 Leveraging Technology for Customer Engagement

09:05 Revolutionizing 911 Calls and Home Services

10:45 The Power of QR Codes in Home Services

12:02 Live Demo: Instant Video Calls

20:07 Marketing Your Video Call Feature

23:11 Amazon and TikTok's Impact on Home Services

23:25 Secret Shopping Home Services Live on Stage

23:46 The Importance of Answering Calls

25:27 Success Stories with Live Switch

28:08 The Power of Purpose-Built Tools

29:35 Out of the Box Marketing Ideas

38:29 Networking: The Key to Business Growth

43:25 Final Thoughts and Call to Action

Visit BlueCrocus.ca if you have marketing questions you need help with!

In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Brandon Vaughn, a Guinness World Record holder and renowned entrepreneur, who has scaled multiple service businesses and inspired over 20,000 business owners.

They discuss Brandon's unique approach to differentiating his businesses through exceptional customer experiences and innovative marketing strategies. They delve into Brandon's treadmill journey towards better health, his initial business ventures, and the process of acquiring and scaling his father's business.

Brandon shares invaluable insights on hiring top talent, focusing on proactive recruiting, and creating a compelling employer brand. He also highlights the importance of systems and processes in breaking free from the owner-operator cycle.

The episode concludes with Brandon's best ROI marketing campaign and a teaser about his Guinness World Record achievement.

00:00 Introduction and Unique Selling Points

00:54 Welcome to Marketing Without Rules

01:14 Meet Brandon Vaughn

02:13 Brandon's Treadmill Journey

03:17 Starting the Entrepreneurial Journey

04:58 Wise Coatings: A Case Study

07:24 The Elephant Adoption Initiative

12:20 Breaking the Owner-Operator Cycle

15:35 The Importance of Systems

20:00 Recruiting as a Marketing Problem

21:23 Inspiring Your Employees

23:17 Recruiting Talent Everywhere

25:17 The Power of Employee Referrals

27:23 Effective Job Ads and Outreach

33:04 Always Be Hiring

36:53 Guinness World Record Achievement

38:11 Best Marketing Campaign Ever

42:03 Final Thoughts and Takeaways

Visit BlueCrocus.ca if you have marketing questions you need help with!

In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies.

The conversation covers a wide range of topics such as the importance of creating entertaining content on social media, retention strategies for businesses, and the concept of 'aim and expect' versus 'hope and pray' in marketing. Matt shares anecdotes from his journey, including how he became known as 'the orange guy' and his unique tactics like using a money bucket at conferences to attract attention.

They also dive into practical advice for home service companies and restaurants to retain customers and increase sales. This episode is filled with actionable insights and creative tips to help any business owner enhance their marketing efforts.

00:00 Introduction and Conference Anecdote

00:24 Marketing Strategies and Tactics

01:23 Welcome to Marketing Without Rules

01:47 Interview with Matt Platt Begins

02:36 The Origin of the Orange Branding

06:15 Early Internet Marketing Adventures

13:41 Transition to Restaurant Marketing

15:18 Innovative Marketing Tactics

21:22 America's Best Restaurants Journey

23:21 The Birth of a Media Company

23:49 Scaling Up: From Idea to Execution

24:16 The Evolution of the A BR Roadshow

24:49 Connecting Marketing and Media

26:02 The Power of Social Media and Mobile Devices

28:43 Effective Marketing Strategies for Small Businesses

35:20 The Importance of Consistency and Content Creation

38:45 Attract, Build, Retain: A Marketing Philosophy

42:35 Final Thoughts and Key Takeaways

Visit BlueCrocus.ca if you have marketing questions you need help with!