• Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services)
    Apr 29 2022
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 06:00 - What we've been playing over the last 4 weeks (Resident Evil Village, Spider-Man Miles Morales, Elden Ring)
    • 27:48 - The AAA drought: No big releases in the next 6 months!
    • 34:00 - Apple-All-Access: Apple planning a subscription based service delivering hardware and access to all services
    • 41:30 - Project Spartacus: Sony wanting to compete with Gamepass - what are the differences? What do we prefer?
    • 54:50 - Microsoft and Sony considering enabling advertising in F2P games. Our expectations and concerns. 
    • 01:06:30 - Netflix losing subscribers, lowering their future outlook and introducing an ad-funded tier. 
    • 01:25:00 - How the war on Ukraine is affecting the game industry. 


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo



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    1 hr and 49 mins
  • Marketing Rockers #023: Google Privacy Sandbox - ATT for Marketers? (Sony planting trees for achievements, growth of Facebook Gaming, EA blaming Halo for 2042 failure)
    Feb 24 2022
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 10:25 - Battlfield 2042 - EA blaming Halo Infinite for games failure!
    • 24:50 - Possible reasons why Facebook Gaming is growing recently.
    • 39:00 - Playstation planting trees based on a achievement in Horizon Forbidden West!
    • 44:00 - The Hobbit Game and Movie rights are up for sale - who should buy it?
    • 54:55 - Samsung Unpacked Event 2022 - Galaxy S22/+/Ultra announced!
    • 01:07:30 - Google's Answer to ATT - "Google Privacy Sandbox" announced - what is our expectation?


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo



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    1 hr and 26 mins
  • Marketing Rockers #022: 2022 Predictions - Probabilistic stays? Apple adding to their Ad-Ecosystem?
    Jan 18 2022
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 05:00 - The biggest gaming streaming platforms: How did Facebook Gaming become so big? Where is TikTok headed?
    • 18:50 - Game Releases of the Year: What are we excited about? 
    • 41:00 - Main Topic: Our Marketing Predictions for 2022!
      • 42:00 - "On-App Purchase Solution", "Shoppable Content" or "Proliferation of Content Fortresses (Eric Seufert)" - 3rd Party content retained on 1st party platform!
      • 48:00 - Another major acquisition by major players will continue (e.g. Zynga being bought by Take-Two)!
      • 01:01:22 - Apple will release a new marketing platform!
      • 01:07:20 - Audio Marketing will continue to rise!
      • 01:14:20 - Genre-Prediction: Shooters will grow significally on mobile this year!
      • 01:21:22 - Niche Marketing - Authentic, high engagement niche audiences will be used for marketing! (e.g. #BookTok")
      • 01:25:47 - Complete Subscriction Service including devices and all online services will become more common. (e.g. Xbox-All Access, PS-All Access, Apple-Access)


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo



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    1 hr and 32 mins
  • Marketing Rockers #021: 2021 Retrospective - How well did our projections hold up? Did the iOS AppPocalypse happen? (also: Games of the Year; Ubisoft and NFTs))
    Dec 23 2021
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 02:00 - Game of the Year - It Takes Two, Halo Infinite, Return of the Obra Dinn, Doom Eternal
    • 16:30 - The Witcher Prequel Series - "The Witcher Blood Origin"
    • 21:25 - Retrospective of our Year: The Podcast, Speaking engagements on Pocket Gamer Connects, White Nights, Deconstructor of Fun and GameChanger by TikTok
    • 29:13 - Ubisoft - NFT outrage, toxic work environment
    • 35:25 - Xbox All Access: After praising it all year we are jumping in and will report on our experience periodically
    • 49:45 - Retrospective on our 2021 projections:
      • 50:00 - iOS 14 - Doomsday? AppPocalypse? How did the rollout of SKadNetwork impact our business and workflow?
      • 57:55 - Influencer Marketing - Did it grow due to tracking loss on iOS? Collaborations?
      • 01:02:45 - Story Formats - "They will be everywhere!" - Well, are they?
      • 01:14:50 - On-App-Purchase Solutions - Did Facebook Cloud Streaming come through to save us from iOS 14.5++?


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo



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    1 hr and 24 mins
  • Marketing Rockers #020: Top 3 Most Influential Mobile Games to date! (also: Game Awards 2021, Halo Infinite's surprising multiplayer release)
    Nov 21 2021
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 06:45 - Suprise Release of Halo Infinites Multiplayer! What is the strategy behind it? 
    • 15:30 - The disappointment of Battlefield 2042. What is going wrong with the game? Linus' short review and some hope!
    • 23:10 - Call of Duty Vanguard - Davids short review! Light on content but solid base?
    • 29:00 - Game Awards Nominees were announced! Cyberpunk nominated?!
    • 31:15 - Sidebar: It Takes Two - Game of the Year contender? 
    • 37:15 - Back to Game Awards.
    • 45:40 - Facebook - suddenly breaking Android Tracking. (Situation improved)
    • 52:50 - The Top 3 Most Influential Mobile Games. How did they influence the industry and develop over time? 


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers
    • Your hosts: 
      David Westerman: https://twitter.com/dwesterman10
      Linus Otten: https://twitter.com/LinusToGo



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    1 hr and 34 mins
  • Marketing Rockers #019: How would social media look like without proper ad targeting? (Snapchat earnings, FarCry 6s Crazy Email Retention Setup, "Met a" - verse)
    Oct 31 2021
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 04:20 - Ubisoft mocking players that stopped playing Far Cry 6 before finishing it.
    • 16:30 - New OLED Switch was released and why the High Bandwith Ethernet port might be the most exciting part of it!
    • 26:00 - Facebook is changing it's name to "META" , them focussing on the Metaverse and how this could be a response to iOS 14.5+.
    • 34:00 - Question of the Day 1: What would be your role in a virtual world? 
    • 37:50 - Question of the Day 2: What is the spookiest piece of content you have consumed?
    • 48:25 - Market Overivew - MSFT (Microsoft) becoming the worlds most valuable company, Consolidation in the marketing landscape.
    • 54:22 - Topic of the Day - How would social media look like without proper ad-targeting?
    • 01:16:00 - Future Talk: What will be the next social media breakthrough be? Will Apple create their own social media channel and will it be exclusive to Apple-Device users?


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers

    Your hosts: 
    David Westerman: https://twitter.com/dwesterman10
    Linus Otten: https://twitter.com/LinusToGo


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    1 hr and 38 mins
  • Marketing Rockers #018: New iOS privacy changes changing the game for marketers again, e-Football (PES) a failed rebranding?
    Oct 7 2021
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 04:00 - Apple Event September 2021 - New devices announced. 
    • 16:30 - Privacy changes coming to iOS and what this could mean for marketers!
    • 31:50 - e-Footbal 2022, a disastrous launch disappointing it's playerbase. A failed rebranding?
    • 41:20 - Question of the Day: What was our favorite subject in school?
    • 52:25 - Windows Store accepting the "Epic-Store"-  and "Amazon App Store" - apps; Xbox expanding X-Box All Access to more countries
    • 56:30 - Seasonality - How heavy will Black Friday and Christmas hit Mobile Game Marketers this year?
    • 01:04:04 - David says, go and watch Free Guy! Also, Pratt is Mario!


    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers

    Your hosts: 
    David Westerman: https://twitter.com/dwesterman10
    Linus Otten: https://twitter.com/LinusToGo


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    1 hr and 15 mins
  • Marketing Rockers #017: Successful Gaming Apps You Never Heard Of? (Also: Gamescom disappointing?; Netflix Gaming in Poland; Apple softening on payments)
    Sep 2 2021
    • 00:15 - Introduction and what is currently on our minds, games, and movies.
    • 02:38 - Dad, son and an oven (click)
    • 09:05 - Gamescom - was it really the heart of gaming?
    • 19:00 - Considering Xbox-All-Access and the current state of "current-gen" (PS5, Series X&S) consoles
    • 26:56 - N26 - Follow up on their personal data usage.
    • 35:10 - Netflix Gaming - being tested in Poland. 
    • 40:20 - Apple softening regulations about additional payment solutions.
    • 46:10 - Samsung doubling down on privacy and announcing new devices
    • 01:12:43 - Succesful Games we never heard off! 

    • Twitter: https://twitter.com/MktgRockers
    • Facebook: https://www.facebook.com/MktgRockers

    Your hosts: 
    David Westerman: https://twitter.com/dwesterman10
    Linus Otten: https://twitter.com/LinusToGo


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    1 hr and 54 mins