Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services) cover art

Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services)

Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services)

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About this listen

  • 00:15 - Introduction and what is currently on our minds, games, and movies.
  • 06:00 - What we've been playing over the last 4 weeks (Resident Evil Village, Spider-Man Miles Morales, Elden Ring)
  • 27:48 - The AAA drought: No big releases in the next 6 months!
  • 34:00 - Apple-All-Access: Apple planning a subscription based service delivering hardware and access to all services
  • 41:30 - Project Spartacus: Sony wanting to compete with Gamepass - what are the differences? What do we prefer?
  • 54:50 - Microsoft and Sony considering enabling advertising in F2P games. Our expectations and concerns. 
  • 01:06:30 - Netflix losing subscribers, lowering their future outlook and introducing an ad-funded tier. 
  • 01:25:00 - How the war on Ukraine is affecting the game industry. 


  • Twitter: https://twitter.com/MktgRockers
  • Facebook: https://www.facebook.com/MktgRockers
  • Your hosts: 
    David Westerman: https://twitter.com/dwesterman10
    Linus Otten: https://twitter.com/LinusToGo



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