Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.

00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard

00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:56 - 02:13 Shellee’s Bio

02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch

08:47 - 12:45 Welcome to the show, Shellee!

12:46 - 16:12 Starting College Planning Early

16:13 - 17:25 The Role of High School Counselors in College Planning

17:26 - 18:59 Addressing the Fear of Student Debt

19:00 - 23:41 Tips for First-Generation College Students

23:42 - 24:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

24:18 - 27:22 Finding Legitimate Scholarship Resources

27:23 - 30:14 Differentiating Yourself in College Applications

30:15 - 31:17 The Value of an Outside Perspective

31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/)

32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV)

33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!

33:42 - 34:28 Join the Marketing Expedition Community today!

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Meet with Rhea Allen

#CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips

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Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies.

00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:50 Todd and Leah’s Background

01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2)

06:42 - 09:40 Welcome to the show, Leah and Todd!

09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship

11:09 - 15:12 Advice for Aspiring Entrepreneurs

15:13 - 17:11 Building an Email List for Success

17:12 - 21:00 Leveraging Organic Traffic Strategies

21:01 - 22:11 Memorable Speaking Engagements

22:12 - 22:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

22:49 - 24:20 Future Plans and Upcoming Courses

24:21 - 27:00 Working Together as a Couple in Business

27:01 - 29:13 Maintaining Personal Relationships Amidst Business

29:14 - 33:56 Parting Words of Wisdom

33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/)

35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey!

35:47 - 36:33 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess

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Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin

00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 – 01:35 About Jill’s

01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter

10:52 - 13:09 Welcome to the show, Jill!

13:10 - 15:05 Top Tips for Publicity

15:06 - 17:36 Trending Topics in Media

17:37 - 21:22 Resources for Publicity

21:23 - 24:35 Success Stories in Publicity

24:36 - 25:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

25:12 - 27:56 Power of Publicity

27:57 - 30:27 Career Advice for New Graduates

30:28 - 32:07 Following Your Inspiration

32:08 - 34:02 Challenges in Publicity

34:04 - 35:48 Top of Mind Awareness

35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/)

36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!

37:43 - 38:29 Join the Marketing Expedition Community today!

Like what you hear but need more information?

Meet with Rhea Allen

#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy

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00:00 - 00:25 "The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman

00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:41 Jacob’s Background

01:42 - 06:30 Marketing Essentials Moment: TikTok Shop Trends

06:31 - 08:36 Welcome to the show, Jacob!

08:37 - 12:16 Touring Media Agencies and Learning

12:17 - 15:45 Future Aspirations After Graduation

15:46 - 19:50 Building Business Through Relationships

19:51 - 23:06 Navigating Client Relationships

23:07 - 26:44 Embracing the Uncomfortable

26:45 - 31:40 Challenges in Business

31:41 - 32:16 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:17 - 38:15 Advice for Aspiring Entrepreneurs

38:16 - 43:35 Value of Connection and Storytelling

43:36 - 48:07 Future Plans and Community Connections

48:08 - 49:06 Reach out to Jacob (Live Right Now Podcast)

49:07 - 50:18 Thank you so much, Jacob! Share this podcast, give us a review, and enjoy your marketing journey!

50:19 - 51:05 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurship #Mindset #Networking #ContinuousLearning #MarketingTips #MarketingEssentialsMoment #TikTokShopTrends #Storytelling #BusinessRelationships #CommunityConnections #AspiringEntrepreneurs #FreshMarketingStrategy

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Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition.

Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.

With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.

00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann

00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:59 Garrett’s Bio

02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client

11:54 - 13:40 Welcome to the show, Garrett!

13:41 - 16:04 Success Story: E-commerce Client Email Marketing

16:05 - 20:00 Strategy Behind Identifying Website Visitors

20:01 - 24:00 Rising Costs of Google Ads and Data Ownership

24:01 - 27:52 AI in Customer Service

27:53 - 32:22 Case Studies

32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel

37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/)

38:13 - 40:40 The Value of Teaching and Learning

40:41 - 45:41 Recommended Tools and Resources

45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey!

46:54 - 47:40 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce

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Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.

00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:23 About Corey

01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups

07:47 - 10:07 Welcome to the show, Corey!

10:08 - 14:10 Success Story: Global Logistics Firm

14:11 - 19:08 The S.T.A.R.T. Planning Process

19:09 - 21:09 Importance of Strategy in Marketing

21:10 - 25:10 Company Structure and Team Dynamics

25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

26:12 - 28:28 Future Growth and Goals

28:29 - 32:02 Tools and Technology in Marketing

32:03 - 40:48 Ethics of Using AI

40:49 - 45:10 Get in Touch with Corey

45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey!

45:33 - 46:19 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends

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Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven.

After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills.

00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 01:55 Wanda’s Bio

01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3)

07:23 - 09:33 Welcome to the show, Wanda!

09:34 - 13:18 Mindset and Fears in Follow-Up

13:19 - 15:06 Eloquently Persistent Follow-Up

15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management)

18:15 - 21:05 Recommended CRMs

21:06 - 22:07 Expanding to Relationship Retention

22:08 - 22:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

22:44 - 25:19 Handling Being Ignored in Follow-Up

25:20 - 28:17 Using Multiple Follow-Up Methods

28:18 - 31:41 Humanizing Follow-Up Actions

31:42 - 33:54 Speaking Engagements and Future Plans

33:55 - 38:21 Generating Leads through Cold Calling and Referrals

38:22 - 39:58 Accelerating Word of Mouth Referrals

39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/)

40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey!

42:03 - 42:49 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#CRM #FollowUp #ClientRelationship #MarketingEssentialsMoment #CustomerService #Entrepreneurs #BrandBuilding #KPIs #ROI #MarketingTips #SalesProcess #LeadGeneration

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Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!

00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus

00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:33 Larry’s Background

01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)

17:33 - 21:04 Welcome to the show, Larry!

21:05 - 23:28 Larry’s Consulting Approach

23:29 - 27:11 Restoring Entrepreneurial Passion

27:12 - 29:47 Consulting Process & Company Culture

29:48 - 32:22 Success Stories

32:23 - 37:38 Marketing Challenges & Awareness

37:39 - 38:15 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

38:16 - 42:23 Networking & Referral Strategies

42:24 - 46:21 Ideal Clients & Business Fundamentals

46:22 - 50:29 Book Writing Process & Purpose

50:30 - 53:03 Book Marketing Strategies

53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)

54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!

55:14 - 56:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses

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