Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.

Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.

00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis

00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:20 Peter’s Bio

01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency

17:27 - 18:57 Welcome to the show, Peter!

18:58 - 20:52 What is a Fractional CMO?

20:53 - 23:38 Transitioning Clients & Team Development

23:39 - 26:15 Case Study: Wildlife Resort Marketing

26:16 - 29:37 Husband-Wife Team Dynamics

29:38 - 33:56 Podcasting & Personal Branding in Healthcare

33:57 - 34:33 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

34:34 - 37:34 Repurposing PR & Community Engagement

37:35 - 39:54 Book Writing & Intern Development

39:55 - 42:58 Advice for Marketing Students & New Grads

42:59 - 45:09 Ideal Clients & Expanding Services

45:10 - 46:32 Documentary Projects & Storytelling

46:33 - 47:30 Reach out to Peter

47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!

48:44 - 49:31 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing

Hosted on Acast. See acast.com/privacy for more information.

Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.

00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:57 Ondar’s Background

01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.

10:36 - 12:15 Welcome to the show, Ondar!

12:16 - 16:37 The Evolution of Digital Marketing

16:38 - 22:18 Success Story: Real Estate Video Marketing

22:19 - 27:21 Generational Influence on Buying Decisions

27:22 - 34:27 The Importance of Multi-Channel Engagement

34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

35:05 - 38:22 Fast Lane Drive

38:23 - 41:20 Creating Engaging Content for Car Enthusiasts

41:21 - 45:22 Integrating Your Brand

45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers

49:27 - 50:31 Importance of Long-Term Sponsorships

50:32 - 51:46 Building a Community of Marketers

51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/

52:21 – 55:16 Humor in Marketing

55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!

55:56 - 56:42 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools

Hosted on Acast. See acast.com/privacy for more information.

Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth.

A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.

00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz

00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:52 - 02:12 Louis’ Bio

02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling

13:44 - 15:12 Welcome to the show, Louis!

15:13 - 18:13 Harmonica Performance

18:14 - 20:55 Discussion on Public Speaking

20:56 - 23:12 Applying IT Business Lessons

23:13 - 26:12 Delegating Outside Core Strengths

26:13 - 29:09 Networking and Word of Mouth

29:10 - 32:06 Keynote Insights

32:07 - 32:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:44 - 37:19 Future Business Aspirations

37:20 - 44:18 The Courage Run Origin

44:19 - 45:10 Final Words of Inspiration

45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv)

45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers

48:13 - 49:56 Five R’s and Three C’s

49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey!

50:19 - 51:04 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding

Hosted on Acast. See acast.com/privacy for more information.

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.

00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee

00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:17 Max’s Background

01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message

08:34 - 09:41 Welcome to the show, Max!

09:42 - 10:39 Current Focus of ScoreApp

10:40 - 13:06 Lessons Learned as an Entrepreneur

13:07 - 15:54 The Power of Quiz Marketing

15:55 - 19:46 Conversion Rates and Lead Quality

19:47 - 21:13 Applications Beyond Health

21:14 - 22:04 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

22:05 - 23:51 Marketing Strategies for ScoreApp

23:52 - 24:49 Affiliate Program Insights

24:50 - 26:27 Future Goals

26:28 - 29:26 Data Privacy and Compliance

29:27 - 31:30 Support and Community Engagement

31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)

32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!

33:46 - 34:32 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData

Hosted on Acast. See acast.com/privacy for more information.

Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.

00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:42 Jason’s Background

01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget

17:30 - 18:07 Welcome to the show, Jason!

18:08 - 20:53 Jason's Journey to Cultivize

20:54 - 22:09 Case Studies and Client Success

22:10 - 23:32 Automating Follow-Up Processes

23:33 - 26:43 CRM Fit Assessment

26:44 - 29:34 Email Marketing: What Works

29:35 - 32:08 Personalization in Email Campaigns

32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

33:09 - 35:45 Recommended Tools for Marketing

35:46 - 41:15 Freemium vs. Paid CRM Solutions

41:16 - 45:18 Advice for Students Entering the Industry

45:19 - 49:15 Podcasts as a Learning Resource

49:16 - 53:16 Cultivize Walk Through

53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)

55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!

56:27 - 57:13 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation

Hosted on Acast. See acast.com/privacy for more information.

Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life.

00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen

00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:21 Jenny’s Bio

01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan

08:01 - 09:22 Welcome to the show, Jenny!

09:23 - 11:28 Client Transformation Process

11:29 - 14:52 Bespoke Coaching Approach

14:53 - 19:00 Success Stories

19:01 - 21:19 Marketing Strategies for Client Acquisition

21:20 - 22:10 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

22:11 - 25:03 Identifying the Ideal Client

25:04 - 28:18 Resilience of Women

28:19 - 31:25 The Impact of Self-Talk

31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/)

32:26 - 32:54 Final Thoughts

32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey!

33:24 - 34:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience

Hosted on Acast. See acast.com/privacy for more information.

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.

00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:31 Karlyn’s Bio

01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan

09:11 - 11:32 Welcome to the show, Karlyn!

11:33 - 13:59 Niche down and focus on helping authors

14:00 - 18:23 Heart-centered entrepreneurs

18:24 - 22:24 Fan Firestarter framework

22:25 - 25:32 Engagement vs. vanity metrics

25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

26:24 - 30:28 Tactics for growth

30:29 - 32:33 The power of relationships

32:34 - 34:54 Making it easy for clients

34:55 - 36:41 Collaboration and co-promotion

36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)

37:41 - 38:48 Embrace authenticity

38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!

39:26 - 40:12 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics

Hosted on Acast. See acast.com/privacy for more information.

Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.

Podcast Notes:

00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 03:03 Bobbi-Jo’s Background

03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies

11:21 - 14:31 Welcome to the show, Bobbi-Jo!

14:32 - 18:01 Chamber's Community Engagement

18:02 - 22:03 Chamber's Advocacy and Legislative Efforts

22:04 - 26:58 Chamber Events and Networking Opportunities

26:59 - 29:30 Leadership Programs and Mentoring

29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

30:22 - 36:06 Business Development and Networking Success Stories

36:07 - 39:38 Chamber's Tips and Leads Groups

39:39 - 42:01 Future Initiatives and Community Issues

42:02 - 43:09 Member Benefits and Marketing Support

43:10 - 43:38 Collaboration with Treasure Valley Chambers

43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)

45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!

45:36 - 46:21 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus

Hosted on Acast. See acast.com/privacy for more information.