Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.

00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard

00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:56 - 02:13 Shellee’s Bio

02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch

08:47 - 12:45 Welcome to the show, Shellee!

12:46 - 16:12 Starting College Planning Early

16:13 - 17:25 The Role of High School Counselors in College Planning

17:26 - 18:59 Addressing the Fear of Student Debt

19:00 - 23:41 Tips for First-Generation College Students

23:42 - 24:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

24:18 - 27:22 Finding Legitimate Scholarship Resources

27:23 - 30:14 Differentiating Yourself in College Applications

30:15 - 31:17 The Value of an Outside Perspective

31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/)

32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV)

33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!

33:42 - 34:28 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips

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Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies.

00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:50 Todd and Leah’s Background

01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2)

06:42 - 09:40 Welcome to the show, Leah and Todd!

09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship

11:09 - 15:12 Advice for Aspiring Entrepreneurs

15:13 - 17:11 Building an Email List for Success

17:12 - 21:00 Leveraging Organic Traffic Strategies

21:01 - 22:11 Memorable Speaking Engagements

22:12 - 22:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

22:49 - 24:20 Future Plans and Upcoming Courses

24:21 - 27:00 Working Together as a Couple in Business

27:01 - 29:13 Maintaining Personal Relationships Amidst Business

29:14 - 33:56 Parting Words of Wisdom

33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/)

35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey!

35:47 - 36:33 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess

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Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin

00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 – 01:35 About Jill’s

01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter

10:52 - 13:09 Welcome to the show, Jill!

13:10 - 15:05 Top Tips for Publicity

15:06 - 17:36 Trending Topics in Media

17:37 - 21:22 Resources for Publicity

21:23 - 24:35 Success Stories in Publicity

24:36 - 25:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

25:12 - 27:56 Power of Publicity

27:57 - 30:27 Career Advice for New Graduates

30:28 - 32:07 Following Your Inspiration

32:08 - 34:02 Challenges in Publicity

34:04 - 35:48 Top of Mind Awareness

35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/)

36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!

37:43 - 38:29 Join the Marketing Expedition Community today!

Like what you hear but need more information?

Meet with Rhea Allen

#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy

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