Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO.

00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:08 About Danny

01:09 - 07:15 Marketing Essentials Moment: Change Orders

07:16 - 09:29 Danny, welcome to the show!

09:30 - 11:16 Reddit Marketing Tactics

11:17 - 13:12 Success Story: Protein Bar Brand

13:13 - 17:12 Authenticity in Comments

17:13 - 19:35 Human Intervention in AI

19:36 - 23:39 Reddit User Demographics

23:40 - 25:42 Ideal Brands for Reddit Marketing

25:43 - 26:47 Reddit Advertising Insights

26:48 - 27:25 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

27:26 - 31:22 Budgeting for Reddit Strategy

31:23 - 36:50 The Future of E-commerce and AI

36:51 - 39:09 Average Reddit Users

39:10 - 41:00 Reddit Contents and Resources

41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/

41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey!

42:52 - 43:38 Join the Marketing Expedition Community today!

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