Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.

00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 02:15 Jen’s Background

02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding

10:17 - 12:56 Welcome to the show, Jen!

12:57 - 17:49 Becoming an Author

17:50 - 23:06 Success Stories from Clients

23:07 - 25:22 Launching a New Brand

25:23 - 27:37 Leveraging Creativity

27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:14 - 31:47 Identifying the Ideal Client

31:48 - 33:53 The Importance of Personal Branding

33:54 - 39:00 Challenges and Opportunities in Marketing

39:01 - 40:14 Building Meaningful Relationships

40:15 - 41:22 Nostalgia Economy

41:23 - 45:55 Recommended Tools for Marketers

45:56 - 51:27 The Role of AI in Content Creation

51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)

52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!

53:15 - 54:00 Join the Marketing Expedition Community today!

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