Making Data Matter cover art

Making Data Matter

By: Sawyer Nyquist and Troy Dueck
  • Summary

  • Conversations about data and leadership at mission-driven organizations with practical insights into the intersection of non-profit mission, strategy, and data.

    The Data Shop 2024
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Episodes
  • 3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns
    Jun 5 2024

    In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits.

    We discuss:

    • Why marketing matters for nonprofits
    • How do you make data-driven decisions about marketing?
    • What are some fundamental marketing best practices for nonprofits?
    • How do you decide which metrics to track in your marketing campaigns?

    and more.

    Josh Burns | LinkedIn

    Spark Collective

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    44 mins
  • 2. Data and Digital Transformation in the Northern Woods of Michigan - Jim Bennett
    May 22 2024

    In this episode, we sit down with guest Jim Bennett - Director of Business Operations and Technology at Camp Barakel.

    We discuss:

    • Jim's background in enterprise consulting and how he ended up at a small camp in Northern Michigan
    • How Jim has tackled strategic digital transformations for a historically low-tech organization.
    • What skills are needed to be successful in data and consulting
    • How Jim took a risk hiring an early career Sawyer.

    and more.

    Jim Bennett | LinkedIn

    Camp Barakel

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    41 mins
  • 1. How Data & AI are changing Healthcare for good - Joe Squire
    May 8 2024

    In this episode, we sit down with guest Joe Squire - Director of Analytics & Data Science at UPMC.

    We discuss:

    • How Joe transitioned into data after beginning his career as a nurse.
    • Partnership with business areas to improve and align outcomes.
    • Uses and adoption of AI among data professionals.
    • Ways AI can improve healthcare access and outcomes for patients,

    and more.

    Joe's LinkedIn

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    47 mins

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