Episodes

  • Are You Thinking Long Term? – Empowering Your People & Building Legacy

    Are You Thinking Long Term? – Empowering Your People & Building Legacy
    Jul 23 2025
    Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen? ----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind, Gyi and Conrad have lots to talk about today. First, how can you convince your firm to send you to the Lunch Hour Legal Marketing Summit? Astute marketing tactics lead to long-term business growth, so investing in the in-house marketer is the smart thing to do! Later, as a law firm owner, what other future-minded perspectives should you be pondering? The guys talk through brand development strategies and everyday tactics that give you staying power in your market. The News: Ben Sessions’ social media vendetta resulted in a win! – County prosecutor resigns amid misconduct fight with judge Google Local Ranking Documentation Updated, but it’s kinda/sorta just a nothingburger. This is a thing now: Google Business Profiles Automatically Adding Social Media Links To Businesses Suggested LHLM Episodes: Diary of an In-House Marketing Director Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    51 mins
  • How to Rank with Google AI Mode

    How to Rank with Google AI Mode
    Jul 10 2025
    How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique content and a great site experience are key! And, learn how to employ the E-E-A-T principles for even more good content boosts in search. Learn more about Google AI Content Guidelines: AI Features and Your Website | Google Search Central | Documentation Google Search's guidance on using generative AI content on your website The News: Fear, uncertainty, doubt? Nah, it's just the Google Core Update of June 2025. A recent bunch of Google LSA notifications caused confusion and delay. Sheesh. Ben Sessions’s very public vendetta against the shady behavior of some folks operating in his local courts is a sight to behold! Check out Ben's Facebook page for more. Another acquisition! Clio buys vLex, and this could be an exciting game changer. Clio and Scorpion recently reached an exclusive partnership agreement for marketing services — More on this to come. In the wake of the tragic Texas Floods, there are ways you can help. The Texas Disaster Legal Help Group will need more volunteers for years to come. Suggested LHLM Episodes: Big Money — Who Owns the Future of Law? - Lunch Hour Legal Marketing Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    45 mins
  • Big Money — Who Owns the Future of Law?

    Big Money — Who Owns the Future of Law?
    Jun 25 2025
    Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies. ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google’s SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation The News: Jason Hennessey’s firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don’t have to be a customer to use it, so you might as well check it out. The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount. CallRail’s Voice Assist comes out of beta mid-July! Keep an eye out for it. Hit us up to do an Ignite Pitch at the LHLM Summit! If you’ve got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch. Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know What’s In a Brand? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin’ 2:48 The News 8:47 Is Venture Capital Getting Greedy? 21:30 Help With Google’s Helpful Content
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    47 mins
  • Lunch Hour Legal Marketing | Official Trailer

    Lunch Hour Legal Marketing | Official Trailer
    Jun 24 2025
    Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let’s grow your law firm—one lunch hour at a time.
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    1 min
  • Stand Up to Stand Out

    Stand Up to Stand Out
    Jun 11 2025
    Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you’re perceived as a generic lawyer of no distinction, you’re going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow. The News: Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers’ Competitive Keyword Ads (With a Baffling Caveat). A new partnership between CallRail and RingCentral looks promising for all those involved. Here’s the deets: RingCentral | CallRail Integration Well, we’ve had a good run. Zuck announces AI for ad management (to end Gyi and Conrad). Don’t believe anything you see on the internet, kids. Nancy Mace’s Astroturfing is deceptive marketing at its worst—ick. Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We’ll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we’re announcing some of the great speakers and timely topics you can look forward to. Tune in for more details! Suggested LHLM Episodes: Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything What's in a Brand? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    38 mins
  • What’s In a Brand?

    What’s In a Brand?
    Jun 4 2025
    Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success. ---- Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business. Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now! The News: Well, Avvo’s been sued (again). Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay. Kevin Indig has some good insights here: The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For. Suggested LHLM Episodes: Marketer vs. Marketer Links: The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice rebrandingexperts.com Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    50 mins
  • Ultimate LinkedIn Guide for Lawyers

    Ultimate LinkedIn Guide for Lawyers
    May 21 2025
    LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht. ----- LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month. Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach. The News: Congrats to Erin Levine! – Hello Divorce is now in all 50 states. Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors New(ish?) launch from the Googs: Google AI Max The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse, so… cool cool cool… Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively: AIO Pack, AIn't No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews. Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas. Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way Connect: LinkedIn – Purna Virji LinkedIn – Tony Albrecht The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    1 hr and 10 mins
  • When to DIY & When to Call in the Pros — Mailbag Edition

    When to DIY & When to Call in the Pros — Mailbag Edition
    May 7 2025
    Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level. Stay tuned to the end for a special announcement from Gyi and Conrad! The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent’ - The New York Times Google, just… ick. Here’s our take on this extremely problematic Google overstep: Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    39 mins