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Lunch Hour Legal Marketing

Lunch Hour Legal Marketing

By: Legal Talk Network
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 Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.Legal Talk Network Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Are You Thinking Long Term? – Empowering Your People & Building Legacy

    Are You Thinking Long Term? – Empowering Your People & Building Legacy
    Jul 23 2025
    Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen? ----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind, Gyi and Conrad have lots to talk about today. First, how can you convince your firm to send you to the Lunch Hour Legal Marketing Summit? Astute marketing tactics lead to long-term business growth, so investing in the in-house marketer is the smart thing to do! Later, as a law firm owner, what other future-minded perspectives should you be pondering? The guys talk through brand development strategies and everyday tactics that give you staying power in your market. The News: Ben Sessions’ social media vendetta resulted in a win! – County prosecutor resigns amid misconduct fight with judge Google Local Ranking Documentation Updated, but it’s kinda/sorta just a nothingburger. This is a thing now: Google Business Profiles Automatically Adding Social Media Links To Businesses Suggested LHLM Episodes: Diary of an In-House Marketing Director Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    51 mins
  • How to Rank with Google AI Mode

    How to Rank with Google AI Mode
    Jul 10 2025
    How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique content and a great site experience are key! And, learn how to employ the E-E-A-T principles for even more good content boosts in search. Learn more about Google AI Content Guidelines: AI Features and Your Website | Google Search Central | Documentation Google Search's guidance on using generative AI content on your website The News: Fear, uncertainty, doubt? Nah, it's just the Google Core Update of June 2025. A recent bunch of Google LSA notifications caused confusion and delay. Sheesh. Ben Sessions’s very public vendetta against the shady behavior of some folks operating in his local courts is a sight to behold! Check out Ben's Facebook page for more. Another acquisition! Clio buys vLex, and this could be an exciting game changer. Clio and Scorpion recently reached an exclusive partnership agreement for marketing services — More on this to come. In the wake of the tragic Texas Floods, there are ways you can help. The Texas Disaster Legal Help Group will need more volunteers for years to come. Suggested LHLM Episodes: Big Money — Who Owns the Future of Law? - Lunch Hour Legal Marketing Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    45 mins
  • Big Money — Who Owns the Future of Law?

    Big Money — Who Owns the Future of Law?
    Jun 25 2025
    Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies. ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google’s SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation The News: Jason Hennessey’s firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don’t have to be a customer to use it, so you might as well check it out. The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount. CallRail’s Voice Assist comes out of beta mid-July! Keep an eye out for it. Hit us up to do an Ignite Pitch at the LHLM Summit! If you’ve got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch. Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know What’s In a Brand? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin’ 2:48 The News 8:47 Is Venture Capital Getting Greedy? 21:30 Help With Google’s Helpful Content
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    47 mins

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