Meet Olivia Jenkins - the founder behind the fastest-growing jewellery brand in e-commerce.In 2020, she was burnt out, broke, and dealing with the recent loss of her mum. Alongside her partner Jack, she channelled this grief to start D. Louise — a multi-million pound jewellery brand now loved by thousands of women across the UK from Molly-Mae to Maya Jama.In this unfiltered episode, Olivia shares how she turned a side hustle into an eight-figure business.Chapters00:00 - Trailer01:10 - Introductions02:10 - Launching a brand with zero experience 08:30 - The importance of customer-centricity 10:24 - Sourcing and selling her first products13:20 - Bootstrapping the first drops 18:55 - Taking the leap full-time, & working with your partner24:50 - Black Friday: The day everything changed25:50 - Bringing Gymsharks ex-CEO on board29:50 - Importance of authenticity in collaborations33:40 - Handling negative reviews and customer experience35:10 - What made D.Louise stand out in a saturated market44:30 - Future categories and avoiding distraction47:00 - Why big brands can't copy D.Louise52:40 - Shifting Behaviours: Women buying themselves jewellery54:00 - The big vision for D.Louise56:30 - Rebranding: Telling her mother's story through design

Meet Grace Andrews, the 28-year-old Marketing Director behind the world's biggest podcast - Diary of a CEO. Grace joined Steven Bartlett as DOAC's third employee in 2020 when the podcast had just 8,000 subscribers.

Through trial, error, and in Grace's own words 'lots of naivety' she built the marketing playbook that scaled the brand to more than 1 Billion listens in just four years.

In our chat with Grace, we deep dive her playbook for building the world's biggest podcast while also diving into the top social media tips and trends for 2025. Not one to be missed!

Meet Michael Corcoran and Dave Morrissey. Mates, drinking buddies, and two of the UK's leading social marketers. Michael is the marketing genius who turned Ryanair into the world's leading airline on social, clocking up more than 1 billion organic impressions in 12 months. Now he's building Slice, a consultancy agency where he's helping some of the UK's top brands cut through the noise and grow on social. Dave has spent the last three years leading out e-commerce at TikTok where he has helped the UK's top DTC brands scale their revenues through TikTok Shop. In this unfiltered chat, we deep dive on the strategy that built Ryanair into a global leader on social, how brands can level-up on TikTok, and some hot takes on the future of social. Not one to be missed!

Bio.

George Kruis and Dom Day aren’t your average founders, they’re former international rugby stars who went from scrums and stadiums to supplements and Sainsbury’s. As ex-Saracens teammates, their journey from elite athletes to co-founders of wellness brand ‘FourFive’ is full of unexpected pivots, hard-won lessons, and big wins in both the worlds of e-commerce and retail.

In this episode, George and Dom get real about the moment they knew they had something special with FourFive, how they tackled the transition from rugby to retail, and the mindset shift that came with life after sport. From leveraging their athlete networks to landing shelf space in major retailers, they unpack how they found their “unfair advantage” and built a trusted name in the crowded wellness space. Including the challenges of scaling and building a brand around a highly regulated product, CBD.

They talk Shopify, subscriptions, investor relationships, and even the science (or lack of) behind whether FourFive can really cure a hangover. We say it can.

If you're a founder, athlete, or someone in between, this one’s packed with energy, insight, and inspiration. And a good load of laughs too.

Timestamps

0:00 Trailer

01:30 The Back Heel Conversion

02:56 The Aha Moment for FourFive/ The Idea for FourFive

05:10 Transitioning from Rugby to Entrepreneurship

07:55 Finding the Right People and Support

09:15 Lessons in Communication

09:52 Preparing for Life After Rugby/ Tapping into your Network

14:18 Lean into your Skillset/ Finding your Unfair Advantage

17:17 Getting into retail/ Sainsbury's

20:43 The Ecom Pivot

22.06 The Parallels between Sports Teams and Businesses

29:35 Goal Setting

31:49 Is FourFive a Hangover Remedy?

36:53 Challenges of being in the CBD Space

40:17 Shopify + Subscriptions

43:38 Influencers and Investors

46:15 Jack's POV

TikTok isn’t just for lip-syncing teens anymore. In the last three years, a host of social-first brands have broken-through to become multi-million pound businesses. Their secret? Content. And nobody in the beauty space does it better than Daisy Kelly and Glow For It. In just four short years, Daisy has taken Glow For It from a small side-hustle in her mum's kitchen, into a brand doing six figures a day on TikTok Shop.Daisy is the latest guest in the pub to chat about the brand's origin story, her playbook for success using TikTok Shop, the importance of authenticity when building a community, and how Glow For It recently sold a product every 19 seconds.. across a 12 hour TikTok Live! If you’re looking to crack TikTok in 2025, this isn’t one to be missed.

Some know Spencer Matthews as a Reality TV Star. Others know him as a World-Record Holder. But beyond the public eye, Spencer's journey over the last few years from overcoming addiction through to founding 'clean alcohol' brand CleanCo is one fit for a movie.

Spencer is the latest guest into the pub, and this one is (quite literally at times) barking mad. Sharing stories from his early struggles with alcohol and the inception of CleanCo, through to his extreme physical challenges and family life, this is definitely our most inspiring episode yet.

Some of the world's best ecom brands were founded by a bullish founder from the comfort of their bedroom. But, Connor Martin must be the first to manufacture and sell fragrances from his!

Connor founded The Essence Vault in 2019, with humble beginnings at local street markets in Belfast. He's since grown the brand to be the UK's largest online fragrance business, turning over more than £50 million per year.

From becoming the first UK brand on TikTok Shop, to building out a 300 person team, Connor is one of Europe's sharpest brand operators. He joined us to chat through his journey, playbook, and to share some hilarious stories along the way.

Yanni Hufnagel isn’t your typical founder. He’s a former basketball coach that brings energy and motivation to the business world in a way we haven’t seen before.

Yanni found his niche with the refreshing lemon water drink, Lemon Perfect, now the fastest growing enhanced water brand in the US. From seeing his product stocked in major chains like Whole Foods and CVS, to bringing Beyonce on board as an investor, Lemon Perfect has taken the beverage market by storm.

Having crossed more than $100mn in revenue, Yanni is now pushing towards a billion dollar valuation. He sat down to chat with us about his early journey, the importance of relationships in building a retail brand, and the impact of bringing major celebrities like Beyonce on board when scaling.

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Timestamps:

00:00 Trailer

01:35 The Initial Idea for Lemon Perfect

05:34 Fractional Resources: Running a Brand as a Solo Founder

08:47 Why Athletes Make Great Entrepreneurs

12:00 Wins & Losses in Year 1: The Pivot Away from Refrigerated

15:50 Tips for Getting Into Retail

21:27 The Impact of Celebrity Endorsements

24:34 Why Building a Beverage Company is a Streetfight

26:22 How Beyonce Became an Investor

29:06 The Next 24 Months

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- Twitter: https://x.com/happystackhq

- LinkedIn: https://www.linkedin.com/company/happystackhq/

- Instagram: https://www.instagram.com/happystackhq

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Check out the HappyStack website:

https://www.happystack.com/

We connect the world's best DTC brands with the software they need to scale efficiently.

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Check out Yanni & Lemon Perfect:

https://www.linkedin.com/in/yhufnagel/

https://www.instagram.com/yanni/

https://x.com/yhufnagel

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#ecommerce #podcast #founder #business #makemoneyonline #lemonperfect

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