Lock-In by HappyStack 🥞 cover art

Lock-In by HappyStack 🥞

Lock-In by HappyStack 🥞

By: HappyStack 🥞
Listen for free

About this listen

Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands.

Hosted on Acast. See acast.com/privacy for more information.

HappyStack 🥞
Economics Leadership Management & Leadership
Episodes
  • From £0 to £10m Per Year Selling Jewellery At 27 | Olivia Jenkins
    Aug 14 2025

    Meet Olivia Jenkins - the founder behind the fastest-growing jewellery brand in e-commerce.In 2020, she was burnt out, broke, and dealing with the recent loss of her mum. Alongside her partner Jack, she channelled this grief to start D. Louise — a multi-million pound jewellery brand now loved by thousands of women across the UK from Molly-Mae to Maya Jama.In this unfiltered episode, Olivia shares how she turned a side hustle into an eight-figure business.Chapters00:00 - Trailer01:10 - Introductions02:10 - Launching a brand with zero experience 08:30 - The importance of customer-centricity 10:24 - Sourcing and selling her first products13:20 - Bootstrapping the first drops 18:55 - Taking the leap full-time, & working with your partner24:50 - Black Friday: The day everything changed25:50 - Bringing Gymsharks ex-CEO on board29:50 - Importance of authenticity in collaborations33:40 - Handling negative reviews and customer experience35:10 - What made D.Louise stand out in a saturated market44:30 - Future categories and avoiding distraction47:00 - Why big brands can't copy D.Louise52:40 - Shifting Behaviours: Women buying themselves jewellery54:00 - The big vision for D.Louise56:30 - Rebranding: Telling her mother's story through design

    Show More Show Less
    1 hr and 2 mins
  • She Scaled Steven Bartlett to 1 Billion Listens - Here's Why She Left | Grace Andrews
    Jul 30 2025

    Meet Grace Andrews, the 28-year-old Marketing Director behind the world's biggest podcast - Diary of a CEO. Grace joined Steven Bartlett as DOAC's third employee in 2020 when the podcast had just 8,000 subscribers.


    Through trial, error, and in Grace's own words 'lots of naivety' she built the marketing playbook that scaled the brand to more than 1 Billion listens in just four years.


    In our chat with Grace, we deep dive her playbook for building the world's biggest podcast while also diving into the top social media tips and trends for 2025. Not one to be missed!

    Show More Show Less
    1 hr and 12 mins
  • Meet The Marketing Genius Who Turned Ryanair Into Social's Funniest Brand
    Jul 10 2025

    Meet Michael Corcoran and Dave Morrissey. Mates, drinking buddies, and two of the UK's leading social marketers. Michael is the marketing genius who turned Ryanair into the world's leading airline on social, clocking up more than 1 billion organic impressions in 12 months. Now he's building Slice, a consultancy agency where he's helping some of the UK's top brands cut through the noise and grow on social. Dave has spent the last three years leading out e-commerce at TikTok where he has helped the UK's top DTC brands scale their revenues through TikTok Shop. In this unfiltered chat, we deep dive on the strategy that built Ryanair into a global leader on social, how brands can level-up on TikTok, and some hot takes on the future of social. Not one to be missed!

    Show More Show Less
    1 hr and 6 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.