• Squeeze Every Ounce Out of Life: Permission to Design Your Legal Career
    May 20 2025

    What if you could transform your law practice by first transforming how you view yourself? In this electrifying keynote from the Great Legal Marketing Summit, renowned mindset coach Lee Milteer challenges lawyers to see themselves as the heroes they truly are.

    "You've got to decide that you're going to squeeze every ounce of juice out of this life," Milteer declares, setting the stage for a profound exploration of how our internal beliefs shape our external reality. Drawing from her fascinating personal journey—including being mistakenly detained as a spy in Israel where a lawyer became her hero—Milteer delivers practical wisdom for attorneys seeking more fulfillment and success.

    The presentation dives deep into the difference between fixed and growth mindsets, revealing how the way we talk to ourselves literally programs our future. Milteer offers powerful techniques like writing goals in past, present, and future tense simultaneously to trick your brain into believing success has already happened. She introduces the concept of five essential "currencies" we must manage wisely: mental, physical, emotional, spiritual, and financial energy.

    Most importantly, Milteer positions lawyers as "alchemists" and "warriors" capable of transforming both their own lives and their clients'. She demolishes the myth that we need permission to pursue our dreams, urging listeners to stop accepting the "crumbs of life" when they deserve the whole loaf. Through specific morning rituals, daily affirmations, and strategic visualization practices, she provides a roadmap for reclaiming personal power.

    Whether you're struggling with burnout, seeking greater profitability, or simply wanting to fall back in love with your practice, this episode delivers the mindset shifts needed to design a legal career that energizes rather than depletes you. Ready to transform your relationship with your work? Listen now, then join us at the upcoming Great Legal Marketing Summit this October 23-25. Get your tickets today at glmsummit.com.

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    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    1 hr and 11 mins
  • Three Takeaways from the Hona Disrupt Conference
    May 17 2025

    Technology should empower—not replace—meaningful client connections in the legal profession. At Hona's Disrupt Conference, the prevailing wisdom wasn't about using AI to minimize client interactions, but rather leveraging automation to create more time for genuine human connection. As Josh Sanford of Lexamica powerfully stated, the goal should be to "waste more time on the phone with clients" so that when critical decisions arise, they trust your guidance.

    The most innovative law firms are implementing strategic approaches to enhance client touchpoints. Attorney Ethan Ostroff has introduced a dedicated scheduler position focused solely on client contact and document collection. This overseas virtual role significantly increases client communication, which consistently correlates with better case outcomes and satisfaction. When clients feel connected to their representation, they follow medical recommendations more consistently and ultimately leave more positive reviews—regardless of the case result.

    Automation tools are evolving to support deeper client relationships. Hona's platform now offers regular push notifications asking clients about experiences that won't appear in medical records. This accomplishes multiple goals: clients document relevant information in real-time rather than trying to recall details months later; attorneys gather richer case data; and there's a clear record of client engagement. Similarly, implementing early TBI screening helps identify symptoms clients might not initially report to doctors, potentially strengthening case documentation.

    A critical insight for any law firm: stay current with your existing technology stack before purchasing new solutions. Products continuously evolve after purchase, and firms often miss valuable new features simply because no one is designated to maintain regular contact with account representatives or attend product updates. The functionality you need may already be available in tools you're paying for.

    As the legal landscape evolves with AI and automation handling routine tasks, firms that differentiate themselves through empathy and relationship-building will thrive. The future belongs to lawyers who leverage technology to handle mechanical aspects while dedicating their newly available time to the human elements of legal practice that truly matter to clients.

    Looking to grow your practice? Join us at the Great Legal Marketing Summit (October 23-25 in Fairfax, Virginia) where experts like Dan Kennedy, Jay Berkowitz, Jason Hennessey, and more will share cutting-edge strategies for law firm growth. Grab your tickets at glmsummit.com and position your firm for success in this rapidly changing legal landscape.

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    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    22 mins
  • Fired After Asking for a Raise? Now She Runs Law Firm Marketing Departments Nationwide
    May 13 2025

    Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.

    • The six key roles every growing law firm marketing department needs
    • Why having a dedicated intake manager is critical for converting leads
    • How to structure a smaller four-person marketing team for maximum effectiveness
    • The importance of consistent weekly marketing tasks like social posts, newsletters, and content
    • Why output beats perfection in legal marketing
    • How to properly allocate your marketing team's time (50% routine tasks, 10% data, 40% unique initiatives)
    • Why attribution in marketing is often misleading
    • Top marketing strategies for 2024 including Facebook retargeting, local service ads, and community events
    • Essential marketing tools and technologies for law firm marketing departments
    • The value of marketing director mastermind groups for sharing ideas and resources

    Grab your tickets for Tif’s event at special pricing for LBTB listeners here: https://www.sharpcookiedev.com/sharp-marketing-seminar-glm/


    Visit sharpcookiemarketing.com to learn more about Tiffany's marketing director mastermind program and marketing audits for law firms.


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    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    44 mins
  • Building a Client-Centered Law Practice
    May 9 2025

    What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass shares how his Virginia-based personal injury practice achieved 400% growth by combining cutting-edge automation with deep human connection.

    When COVID-19 hit, the traditional client engagement model collapsed overnight. No more in-person consultations. No more handshakes. Just voices on phones and faces on screens. For many firms, this created a devastating disconnect with clients. But for Brian's team, it sparked an innovation opportunity: using technology to become more human, not less.

    Brian pulls back the curtain on his firm's client journey, contrasting "good automation" that feels warm and anticipatory with "bad automation" that feels cold and transactional. The difference is striking. From personalized video messages that address clients' unspoken fears to "shock and awe" welcome boxes that arrive at clients' homes within days of signing, these touchpoints create the emotional foundation for trust throughout the case lifecycle.

    The most powerful insight? Clients don't judge law firms primarily on case results—they judge them on communication. A staggering 50% of malpractice claims involve communication failures, not competency issues. This explains why a firm can secure an objectively excellent settlement yet still receive scathing reviews if the client's emotional journey wasn't properly managed.

    Brian's approach has yielded not just remarkable growth, but something even more valuable: clients who feel genuinely cared for during one of life's most stressful experiences. By automating the redundant, his team maximizes the personal, creating space for the empathy that distinguishes exceptional client service from merely adequate representation.

    Ready to transform your practice through automation that enhances humanity rather than diminishes it? Discover how to create systems that free your mental bandwidth for the high-value work only you can do, while still delivering the consistent, caring communication your clients crave.

    ____________________________________
    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    40 mins
  • Can a Family Law Firm Be Human, Scalable, and Profitable All at Once? | Jonathan Merel
    May 6 2025

    What happens when a burned-out litigator walks away from the courtroom—not to retire, but to build something better?

    In this episode, Brian Glass sits down with Chicago-based attorney Jonathan Merel, who left a toxic law firm with no business plan, a second baby on the way, and a recession looming—just to prove he could build something human, modern, and meaningful. Sixteen years later, he leads a thriving 20-attorney practice that's redefining what family law can look like.

    Jonathan shares the exact mindset shifts that took him from solo grinder to law firm CEO, how hiring a divorce coach transformed his client experience, and why emotional burnout is the silent killer in legal careers. From talent retention and marketing mistakes to automation, AI hesitations, and managing client expectations, this conversation pulls back the curtain on what it really takes to scale with soul.

    If you’ve ever felt torn between practicing law and building a business—or wondered if it’s possible to grow without selling your sanity—this episode is your permission slip to think bigger.

    To learn more about Jonathan or connect with his firm, visit www.merelfamilylaw.com or find him on LinkedIn: Jonathan Merel

    ____________________________________
    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    37 mins
  • Pee on the Electric Fence (But Just Once)
    May 2 2025

    Trial lawyer Brian Glass shares his framework for continuous professional improvement through intentional post-trial reflection and documentation. This approach has helped him learn from nearly 100 trials while avoiding repeated mistakes, and it can be adapted for any profession seeking strategic growth.

    • Document basic case information including jurisdiction, judge, opposing counsel, and numeric outcomes
    • Analyze what went right, what went wrong, and what surprised you
    • Determine if surprises were due to inadequate preparation or truly unexpected events
    • Identify specific learnings and tactics to try differently next time
    • Maintain this documentation as a reference for similar future cases
    • Share relevant past results with clients to provide objective guidance on case value
    • Apply this framework to any professional context, not just law

    If this has been helpful, please hit subscribe and share this with one other lawyer you know. One-to-one shares are the main way this show grows since we don't do advertising.


    ____________________________________
    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    16 mins
  • Would You Turn Down $200K to Take a $35K Job? | Patrick Hagen
    Apr 29 2025

    Most lawyers chase prestige. Patrick Hagen chased freedom—and found it in a $35K clerkship, a debt-free JD, and a few well-timed LinkedIn posts.

    Patrick is a business litigator, a father of four, and the kind of lawyer who built his brand not through networking dinners or late-night emails—but by hitting publish on LinkedIn at 5AM.

    In this episode, he joins Brian to share how walking away from a $75K salary to attend law school debt-free gave him the freedom to clerk for peanuts, build autonomy in Big Law, and design a career that fits around his family—not the other way around.

    They get into:

    • Why most lawyers are missing a massive opportunity on LinkedIn
    • The hidden power of legal writing as a personal brand
    • How law students should think about opportunity cost and clerkships
    • What work-life balance actually looks like inside a 1,000-lawyer firm

    This conversation is proof that you can play the game—but you don’t have to lose yourself in the process.

    Connect with Patrick on LinkedIn: www.linkedin.com/in/hagenlaw/

    ____________________________________
    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    33 mins
  • Red Flags and Redlines: Why Some Clients Need to Go
    Apr 25 2025

    Ever had that client who makes your stomach knot every time their name appears in your inbox? The one whose case you've kept far longer than you should have? You're not alone.

    Today I'm tackling my number one client tip for attorneys, and it's not what most expect. Forget marketing strategies or case valuation techniques – the most crucial skill is learning to "rip the bandaid" by terminating problematic client relationships promptly and professionally. This seemingly simple action can save you years of frustration, wasted energy, and needless stress.

    Through personal experience (including some painful lessons), I share the three critical red flags that signal potential client issues: inconsistencies between client reports and medical records, the client who complains about everyone they encounter, and the excessive editor who doesn't trust your professional judgment. These early warning signs almost always intensify rather than improve with time.

    The decision to terminate a client relationship is never easy. We fear the phone won't ring again, or we've already invested too much time, or perhaps worst of all – the client is genuinely nice. But maintaining these relationships past their natural conclusion inevitably leads to regret. As one colleague bluntly asked after I finally terminated a particularly difficult client: "What took you so long?"

    Whether you're a seasoned attorney or just starting your practice, mastering when to say goodbye to clients who aren't the right fit is essential for your professional longevity and personal wellbeing. Remember, there are plenty of clients who will value your expertise and guidance – and plenty of other attorneys who might better serve those you let go.

    Have you faced this challenge in your practice? Share your experience, subscribe to the podcast, and pass this episode along to a newer attorney who hasn't yet learned this crucial lesson. Your future self will thank you.

    ____________________________________
    Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

    Want to connect with Brian?

    Follow Brian on Instagram: @thebrianglass
    Connect on LinkedIn

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    9 mins