What if the thing capping your firm’s growth is you?

Seth Price scaled from 2 to 40 lawyers by making the move most founders avoid. He let go, then replaced himself with systems, A players, and data that compound.

In this episode, Brian and his friend Seth get specific about what actually works, not theory.

You’ll learn:

• why speed to lead wins cases before your coffee cools
• the first two hires that free your week and raise the bar
• the core systems that run without you
• what to automate and what should stay human
• how local SEO and Google Business Profiles turn clicks into clients
• the data rhythms and KPIs that keep a firm honest
• where the legal market is shifting and how to position your practice

If your firm feels busy but not bigger, this is your blueprint to scale with less stress and more control.

Connect with Seth Price:
LinkedIn: https://www.linkedin.com/in/sethprice
Price Benowitz LLP: https://pricebenowitz.com/

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Sick of pouring budget into ads that attract the wrong cases? In this episode, Delisi Friday breaks down a referral-first growth plan built on two pillars: better intake and the CORE method—Create Once, Recycle Everywhere. We get into the exact intake language that protects trust (“Who can we thank for the referral?”), the follow-up rhythm that keeps you top-of-mind, and how to turn one recording into weeks of credibility-building content without burning out your team.

You’ll learn:

• The intake script that shortens time-to-retainer
• How to map and prioritize your warm network (without feeling salesy)
• CORE workflows to multiply content across channels in minutes
• Simple touchpoints (think: thank-you notes, key-date reminders) that quietly drive repeat referrals

If you’re ready to replace random acts of marketing with a predictable referral engine, hit play—and share this with the partner who still thinks “more clicks” is the answer.

Stay tuned for Part Two, where we go deeper on building a durable pipeline that compounds.

Find Delisi Friday:
Website: FirstCallFriday.com
Email: delisi@firstcallfriday.com
YouTube: First Call Friday
Podcast: From Coffee to Cases with Delisi Friday

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What does a real CMO do, and why do most law firms get it wrong?

In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley and founder of the CMO Academy, breaks down why marketing isn’t about tactics or title inflation; it’s about teaching, strategy, and trust.

We talk about building in-house marketing teams that actually scale, how community marketing drives referrals, and why omnipresence is the name of the game in 2025.

If you’re tired of wasting marketing dollars and ready to lead with intention, this one’s for you.

Connect with Cassidy on LinkedIn: cassidythemarketer

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn