Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.

• The six key roles every growing law firm marketing department needs
• Why having a dedicated intake manager is critical for converting leads
• How to structure a smaller four-person marketing team for maximum effectiveness
• The importance of consistent weekly marketing tasks like social posts, newsletters, and content
• Why output beats perfection in legal marketing
• How to properly allocate your marketing team's time (50% routine tasks, 10% data, 40% unique initiatives)
• Why attribution in marketing is often misleading
• Top marketing strategies for 2024 including Facebook retargeting, local service ads, and community events
• Essential marketing tools and technologies for law firm marketing departments
• The value of marketing director mastermind groups for sharing ideas and resources

Grab your tickets for Tif’s event at special pricing for LBTB listeners here: https://www.sharpcookiedev.com/sharp-marketing-seminar-glm/

Visit sharpcookiemarketing.com to learn more about Tiffany's marketing director mastermind program and marketing audits for law firms.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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