Sydney chats with Eddie Taylor (Director of NIl, U of Cincinnati) about how athletes who are skeptical about personal branding and content can still benefit from NIL. Eddie talks about how he has helped athletes get internships, land jobs, and even set up business without becoming full-time influencers.

Sydney chats with Rachel Maeng about how athletes can calculate their rates for social media posts, the history of the influencer industry fueling NIL, and a step-by-step guide to negotiating compensation. Rachel shares the education and tools athletes need to protect their value and set themselves up for long-term success. This episode is sponsored by RootNote.

Sydney chats with Emily Pierce (Campbell T&F) and Jeremy Burchard (CCO of RootNote) about social media analytics and strategy. Emily and Jeremy share their strategies for success on social media. Sydney opens up about feeling pressure to follow the algorithm over her heart.

Sydney chats with Alana Casner, SVP at Parity, about how personal branding is closing the gap in sports. Alana breaks down what drives athlete value, how brands actually measure it, and how student-athletes can take advantage of these insights to create their own opportunities.This episode is sponsored by RootNote.

Sydney chats with 2x Paralympian Bailey Moody about journey as an athlete and what it actually means to compete with a disability. Bailey breaks down wheelchair basketball’s classification system, the policy gaps in collegiate sports, and how we can better support and understand adaptive sports.

Sydney chats with Kendall Ellis, 2x Olympian and 4x NCAA Champion about her journey from college to professional track. Kendall discusses the importance of performance, navigating sponsorships, building a personal brand, and the significance of having a strong support system. They emphasize the business aspect of being an athlete and encourage others to take charge of their careers.

In this solo episode, Sydney shares five personal mindsets that have guided her journey as an athlete, student, and founder. Sydney shares honest reflections from sitting the bench, dropping pre-med, and finding the confidence to launch her own company.

Sydney chats with decorated gymnast Sierra Brooks (Michigan) on her path to athletic retirement and life after gymnastics. Sierra reflects on her decision to take a fifth year and the mental shift needed to succeed in her corporate job.