Episodes

  • Fire Sales
    Aug 20 2025

    In this episode of Knox Talk, Paul and Brandon pick up the mics to discuss fire sales as we prepare for the return of college football! They share the pros, the cons, and how to negotiate and navigate fire sales.

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    18 mins
  • What happens when you get the wrong answer at the end of a well prepared sales pitch?
    Jul 30 2025

    Paul and Brandon address how to handle that dreaded one-syllable word, "no." Where do you go after this? How do you find a way forward? They share tips and personal stories in our latest episode!

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    23 mins
  • The Service of Sports Sponsorships
    Jul 16 2025

    In this episode, we are joined by Jordyn Vannes, the Senior Coordinator of Partnership Services at JMU! Paul, Brandon, and Jordyn discuss everything from what to expect from a service team in sports, work-life balance, learning as you go, and more!

    Grab your headphones and press play, because you won't want to miss this episode!

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    25 mins
  • The Cost of Sponsorship Agreements
    Jun 18 2025

    Paul and Brandon discuss sponsorship agreements and the cost of doing business within those agreements. They talk about how things have changed, the role MMRs play in the discussion, social media, NIL, and more!

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    18 mins
  • Sponsors and Concessions
    Jun 11 2025

    Paul and Brandon discuss concession deals in college athletics in the latest episode.

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    21 mins
  • Hiring and Firing
    May 21 2025

    Paul and Brandon dive into the topics of hiring and firing in the sports world. They discuss everything from what they look for in potential hires, how culture plays a role in the hiring process, retaining employees, what calls for termination for employees, and more!

    You won't want to miss this episode. Listen now!

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    28 mins
  • Licensing and Royalties
    May 7 2025

    We're back on the mic with some exciting updates from Brandon! On top of that, we are also joined by the incredible Michael Jay Keener from the University of Tennessee licensing department, as we dive into the topic of college licensing and royalties.

    Trust us when we say you won't want to miss this episode. Grab some headphones and listen now!

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    32 mins
  • Spring Sports
    Apr 23 2025

    Paul and Brandon are back on the mic as they dive into the topic of spring sports. In this episode, they discuss hospitality around baseball and softball sponsorships, share stories about activation experiences and meet-and-greets, and even discuss challenges seen with the trend of QR codes.

    Grab your earphones, some popcorn, and listen now!

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    27 mins