Digital marketing strategies need diversity beyond Google Local Service Ads to create sustainable business growth for home inspectors. Marketing expert Jason Bowings shares practical advice for building multiple lead sources when the "golden goose" of Google Guaranteed starts producing fewer eggs.

• Google Local Service Ads (GLSA) has changed from a golden opportunity to just one piece of a comprehensive strategy
• Never rely on a single marketing channel – diversification protects against algorithm changes and market shifts
• Optimize your Google Business Profile by maintaining consistent NAP, answering common questions, and uploading weekly photos
• Service-based businesses should not display their address on Google Business Profile to avoid account suspension
• Reviews dramatically impact visibility – competitors with hundreds of reviews will outrank those with only a few
• Free platforms like Yelp, Nextdoor and industry directories provide incremental gains that add up significantly
• Track your marketing data including cost per lead, cost per acquisition, and average sale value
• For struggling GLSA campaigns, adjust ad schedules, manually change bid amounts, and monitor impression percentages
• Use AI tools like ChatGPT to help interpret Google Analytics data and identify marketing opportunities
• Small consistent gains across multiple platforms ultimately create substantial business growth

If you have any marketing questions, reach out to us at info@inspectortoolbelt.com or check out Inspector Toolbelt's all-in-one scheduling and report writing app at inspectortoolbelt.com.

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*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Recessions aren't something to fear – they're opportunities to seize, especially if you're a home inspection business owner. While conventional wisdom suggests economic downturns are universally negative, historical data reveals a surprising truth: home inspection companies consistently thrive during these periods.

During both the Great Recession (2007-2009) and the COVID-19 downturn (2020), the inspection industry experienced remarkable growth while other sectors struggled. This isn't coincidental – it's a predictable pattern driven by fundamental market shifts that create ideal conditions for inspection services to flourish.

When economic pressure forces more homes onto the market, housing inventory increases dramatically. Financial hardships, job relocations, and foreclosures push properties into circulation that would otherwise remain off-market. Simultaneously, market dynamics shift in favor of buyers, making sellers more willing to invest in pre-listing inspections to attract purchasers. Recession-era buyers, naturally more cautious with their investments, rarely waive inspections and frequently walk away from properties with significant issues – creating inspection cascades where multiple inspectors evaluate the same property for different potential buyers.

The multiplier effect continues as rejected properties generate additional inspections when sellers must find new buyers, and those initial buyers move on to inspect other homes. Add in the foreclosure market, increased investor activity as prices drop, commercial property transitions, and renovation loan inspections, and you have a perfect storm of opportunity for inspection businesses that maintain operations while competitors react emotionally and exit the market.

Waiting eight to ten years between recessions might seem like a long time, but these economic cycles are inevitable. Rather than dreading the next downturn, prepare to capitalize on it. When others panic and retreat, position your inspection business to capture the expanded market share that historically appears during these periods. The evidence is clear: in the home inspection industry, recessions don't signal disaster – they herald opportunity.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Words matter in home inspection reports - especially when those reports might end up scrutinized in court. This eye-opening discussion with Mike Marlow of Veteran Home Inspections reveals why the seemingly innocuous phrase "further evaluation" could be the most dangerous term in your reporting vocabulary.

Mike and Ian break down why saying "further evaluation recommended" could cause issues by effectively saying you started evaluating something but didn't finish. The conversation takes fascinating turns through the dramatically different regulatory approaches between states like Texas (where standard forms actually include the problematic language) and New York (where "evaluation" itself might constitute practicing engineering without a license). We share practical alternatives that better protect both inspectors and clients while maintaining professional boundaries.

Perhaps most valuable are the real-world examples of how these semantic choices play out in high-stakes situations - including a devastating house fire where report language became a critical factor. You'll walk away with immediate, actionable changes you can make to your reports that could save you thousands in potential legal fees.

Whether you're a seasoned inspector or just starting your career, this episode provides essential insights into positioning yourself as a defect recognizer rather than an evaluator - a distinction that could make all the difference when your work faces legal scrutiny. Listen, learn, and then go update your templates!

*We are not attorneys - please get proper legal advice for anything here or in any of our podcasts.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Effective inspection report writing requires finding the perfect balance between thoroughness and client accessibility, with strategic organization making all the difference in client satisfaction and efficiency.

• Report summaries should be placed at the beginning, not the end, of inspection reports for maximum client usability
• Common industry fear that front-loaded summaries create liability has little evidence to support it
• Consolidating report sections (like combining all bedrooms under "Living Spaces") streamlines reports without compromising quality
• Separate bathroom and kitchen sections from general living spaces for clarity and client expectations
• Limit canned comments to 5 primary options per item to avoid wasting time scrolling through excessive choices
• A streamlined report takes less time to create and is far more useful to clients and contractors
• The Einstein principle applies: if you can't explain something simply, you simply don't understand it

Check out our home inspection app at inspectortoolbelt.com, which makes scheduling and report writing easier than ever.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

The difference between a successful home inspection business and an extraordinary one often comes down to something that can't be captured on a checklist: the customer experience you create. Mike Ortiz of Homefront Inspections returns to share the hard-earned wisdom that has transformed his business from agent-dependent to client-driven through the power of exceptional service.

"They want to feel taken care of, they want to feel warm and fuzzy, they want to understand things, they want to feel like you care about them," Mike explains, cutting through the misconception that technical expertise alone builds a thriving inspection business. Through revealing personal anecdotes and practical strategies, Mike demonstrates how customer experience begins before the first phone call and continues long after the report is delivered.

We explore the art of setting professional boundaries without compromising service quality, handling difficult post-inspection situations, and creating follow-up systems that transform one-time clients into lifelong advocates. Mike's approach to customer interactions has evolved through "389 mistakes" that have shaped his current success, offering listeners a roadmap to avoid similar pitfalls.

Particularly valuable is Mike's guidance on navigating challenging scenarios—from anxious buyers and defensive sellers to post-inspection complaints that arise months later. His techniques for de-escalating tense situations while maintaining professional standards provide a masterclass in communication under pressure.

Whether you're a solo inspector looking to build initial reputation or managing a multi-inspector firm seeking consistent quality, this episode delivers actionable insights that will elevate your business beyond basic technical competence to creating meaningful client connections that drive sustainable growth. Subscribe now and transform how you approach every client interaction!

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

The power of well-crafted disclaimers can save home inspectors from costly legal battles and unreasonable client expectations.

• Disclaimers about differing professional opinions protect inspectors when specialists later suggest more extensive repairs
• Clear language about inspections being limited and visual only sets appropriate client expectations
• Statements clarifying that inspectors cannot find every defect help manage client expectations about minor issues
• Code compliance disclaimers prevent inspectors from being held to varying and changing building codes
• Environmental hazard disclaimers limit liability for potentially harmful substances unless specifically tested
• Statements placing responsibility on clients to follow up with specialists provide crucial legal protection
• Language discouraging DIY repairs helps avoid liability when homeowners attempt their own fixes
• Including disclaimers as tabbed sections maintains report readability while providing necessary protection

Always have your disclaimer language reviewed by a qualified attorney to ensure it's appropriate for your specific jurisdiction and business model.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Tony shares his 26-year journey in the home inspection business and the creation of his new book "Beyond Inspecting: A Guide to Growing Your Home Inspection Business." His experience shows how diversification strategies can transform an inspection business when residential markets slow down.

• Success is opportunity meeting preparation
• Diversification saved Tony's business during California's real estate downturn
• Creating opportunity through wildfire home hardening programs
• Finding opportunity in regulations like California's mandatory balcony inspections
• Using The Corridor Principle - you'll only see certain doors when you're in motion
• Setting three priority tasks each day to maintain discipline and momentum
• Analyzing the numbers to know when to abandon a diversification effort
• Starting with "low-hanging fruit" services that require minimal investment
• Value is set by the customer, not the inspector

Get Tony's book at InspectorGrowth.com and connect with him as a mentor through InterNACHI.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

We explore the essential framework of narrative writing that every home inspector should master: observation, implication, and recommendation. The episode emphasizes the importance of clear communication to enhance client understanding and protect yourself legally.

- Discusses the significance of structured narratives in inspection reports
- Breaks down the components of effective observations
- Highlights the possible legal implications of the narrative and clear recommendations

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.