Digital marketing strategies need diversity beyond Google Local Service Ads to create sustainable business growth for home inspectors. Marketing expert Jason Bowings shares practical advice for building multiple lead sources when the "golden goose" of Google Guaranteed starts producing fewer eggs.

• Google Local Service Ads (GLSA) has changed from a golden opportunity to just one piece of a comprehensive strategy
• Never rely on a single marketing channel – diversification protects against algorithm changes and market shifts
• Optimize your Google Business Profile by maintaining consistent NAP, answering common questions, and uploading weekly photos
• Service-based businesses should not display their address on Google Business Profile to avoid account suspension
• Reviews dramatically impact visibility – competitors with hundreds of reviews will outrank those with only a few
• Free platforms like Yelp, Nextdoor and industry directories provide incremental gains that add up significantly
• Track your marketing data including cost per lead, cost per acquisition, and average sale value
• For struggling GLSA campaigns, adjust ad schedules, manually change bid amounts, and monitor impression percentages
• Use AI tools like ChatGPT to help interpret Google Analytics data and identify marketing opportunities
• Small consistent gains across multiple platforms ultimately create substantial business growth

If you have any marketing questions, reach out to us at info@inspectortoolbelt.com or check out Inspector Toolbelt's all-in-one scheduling and report writing app at inspectortoolbelt.com.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Recessions aren't something to fear – they're opportunities to seize, especially if you're a home inspection business owner. While conventional wisdom suggests economic downturns are universally negative, historical data reveals a surprising truth: home inspection companies consistently thrive during these periods.

During both the Great Recession (2007-2009) and the COVID-19 downturn (2020), the inspection industry experienced remarkable growth while other sectors struggled. This isn't coincidental – it's a predictable pattern driven by fundamental market shifts that create ideal conditions for inspection services to flourish.

When economic pressure forces more homes onto the market, housing inventory increases dramatically. Financial hardships, job relocations, and foreclosures push properties into circulation that would otherwise remain off-market. Simultaneously, market dynamics shift in favor of buyers, making sellers more willing to invest in pre-listing inspections to attract purchasers. Recession-era buyers, naturally more cautious with their investments, rarely waive inspections and frequently walk away from properties with significant issues – creating inspection cascades where multiple inspectors evaluate the same property for different potential buyers.

The multiplier effect continues as rejected properties generate additional inspections when sellers must find new buyers, and those initial buyers move on to inspect other homes. Add in the foreclosure market, increased investor activity as prices drop, commercial property transitions, and renovation loan inspections, and you have a perfect storm of opportunity for inspection businesses that maintain operations while competitors react emotionally and exit the market.

Waiting eight to ten years between recessions might seem like a long time, but these economic cycles are inevitable. Rather than dreading the next downturn, prepare to capitalize on it. When others panic and retreat, position your inspection business to capture the expanded market share that historically appears during these periods. The evidence is clear: in the home inspection industry, recessions don't signal disaster – they herald opportunity.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Words matter in home inspection reports - especially when those reports might end up scrutinized in court. This eye-opening discussion with Mike Marlow of Veteran Home Inspections reveals why the seemingly innocuous phrase "further evaluation" could be the most dangerous term in your reporting vocabulary.

Mike and Ian break down why saying "further evaluation recommended" could cause issues by effectively saying you started evaluating something but didn't finish. The conversation takes fascinating turns through the dramatically different regulatory approaches between states like Texas (where standard forms actually include the problematic language) and New York (where "evaluation" itself might constitute practicing engineering without a license). We share practical alternatives that better protect both inspectors and clients while maintaining professional boundaries.

Perhaps most valuable are the real-world examples of how these semantic choices play out in high-stakes situations - including a devastating house fire where report language became a critical factor. You'll walk away with immediate, actionable changes you can make to your reports that could save you thousands in potential legal fees.

Whether you're a seasoned inspector or just starting your career, this episode provides essential insights into positioning yourself as a defect recognizer rather than an evaluator - a distinction that could make all the difference when your work faces legal scrutiny. Listen, learn, and then go update your templates!

*We are not attorneys - please get proper legal advice for anything here or in any of our podcasts.

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites

*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.