Most entrepreneurs make negotiation harder than it needs to be. In this episode of The Inside BS Show, Dave Lorenzo, the Godfather of Growth, and his co-host Nicki G. strip away the fluff and deliver a no-nonsense negotiation framework you can use in any situation, from buying a car to closing a major business deal.

What You’ll Discover Today:

• How to uncover what the other side really wants before you even sit down
• Why leverage matters and how to find it when it’s not obvious
• The critical role of clarity of purpose (and why you always need a backup plan)
• The power of quick wins: why agreeing on the easy stuff first builds momentum
• How to bring the right decision-makers into the room to close deals faster

Dave and Nicki share practical stories and examples that make these lessons stick. If you want to cut through the noise and negotiate with confidence, this episode is your shortcut.

Key Topics Discussed:

• Research and due diligence for every negotiation
• Leveraging timing, incentives, and alternatives
• Setting red lines and contingency plans
• Building goodwill through early agreements
• Closing principal-to-principal with authority and credibility

Links and Resources:

• Subscribe via Email: GetInsideBS.com
• Call Us: (305) 692-5531
• Buy the Book: The 60 Second Sale

Call to Action:
What’s one negotiation strategy that has worked best for you? Share it with us—we’d love to hear your approach.

What’s the easiest way to grow your business? Work with clients who already know, like, and trust you. In this episode of The Inside BS Show, Dave Lorenzo (The Godfather of Growth) and Nicki G reveal the practical steps you can take to turn one-time engagements into long-term client relationships.

What You’ll Discover Today:

• Why asking early (and often) is the simplest way to secure repeat business.
• How to identify hidden problems your client may not even realize they have.
• The role of integrity and competence in building lasting trust.
• Why giving business to your clients is one of the fastest ways to get business back.
• The secret to cross-selling without ever sounding like you’re selling.

If you’ve ever wondered how top professionals turn short projects into lifelong client partnerships, this episode is your roadmap.

Listen on the go: Search for The Inside BS Show with The Godfather and Nicki G wherever you get your podcasts and never miss an episode.

What You’ll Discover Today

• A simple way to open any business conversation using common ground.
• How to prep fast when you have zero research time.
• The “wingman” move that gets decision-makers to lean in.
• How to get event organizers to make warm introductions for you.
• The right way to approach a speaker so they remember you.

Key Topics Discussed

Lead with commonality

• Do your homework. Pick one real point you share.
• Use it to open, then pivot to value fast.
• Case study: a three-hour first-class chat sparked by a parenting angle.

On-the-fly openers

• Listen in the room for a detail you can mirror.
• Or use a shared event moment to start.
• Example: a name-tag mix-up turned into a smart opener, then a business talk.

How to use a wingman

• Have a partner brag about you, then hand you the mic.
• Limit to two or three times per event to avoid looking scripted.

Leverage the Organzier

• Ask the host or check-in staff for a personal intro to your target contact.
• It is part of their job and they know the room.

Approach speakers the right way

• Lead with a specific compliment and one takeaway.
• Be kind, brief, and clear about why you’re following up.