Sam and Emma reflect on the recent Summer Mastermind and unpack the key topics like effective lead generation, using AI tools for productivity, and practical accounting.

Emma shares her recruitment and team-building practices, Sam discusses a framework for leveraging ChatGPT and explains why the right resources, support, and systems can provide a foundation that not only grows your agency but transforms your work-life balance.

Take away practical advice on improving recruitment, optimizing operations, and getting the most from the resources available to independent estate agency leaders. Listen in and see how the Mastermind experience can unlock new growth opportunities for your own agency.

Here are the links to the resources mentioned in this episode:

Andy Crestodina LinkedIn

https://www.linkedin.com/in/andycrestodina/

https://www.amazon.co.uk/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336499

The AI Driven Leader by Geoff Woods https://www.amazon.co.uk/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK

Confessions of the Pricing Man by Hermann Simon

https://www.amazon.co.uk/Confessions-Pricing-Man-Affects-Everything/dp/3319203991

The Mortgage Mum

https://themortgagemum.co.uk/

Listen again to Episode 9 of the Ignite Podcast - LEGEND: Our Legendary Conversion Formula to Turn Valuations Into Instructions

Some key takeaways:

➡️ Secondary income streams, systemized lead gen, and creative accounting keep agencies agile and future-proof.
➡️ AI, when used with strong frameworks, can boost productivity for agency owners at any stage.
➡️ Recruitment and retention demand process, structure, and a focus on culture.

Some great moments:

✅ “If you’re going to do a job application on ChatGPT, remove your prompt and remove the footings.”
✅ “When you value a unique home, even if you don’t think you could get the price… you could be wrong. You just need one buyer a

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

While Phil was out of the office, the Ignite Podcast was taken over by two of his kids, Rosie and Noah Jones! What do they want to be when they grow up? What do they think Phil actually does? And why wasn’t Noah allowed any pudding last night?

You do not want to miss this episode (unless you’re Phil of course)...

And if you want to see more of Noah and Rosie, check out ‘Trips with the Joneses’ on YouTube https://www.youtube.com/@TripsWithTheJoneses

Some key takeaways:

➡️ Children have their own views on business and often provide surprising wisdom.

➡️ Running an independent estate agency has a unique impact on family life and routines.

➡️ Clear boundaries and communication are essential for balancing business and home life.

Some notable moments:

✅ “Your fun shouldn’t impact anybody else’s fun.”

✅ “They're not our houses. We’re selling them for the owners.”

✅ “Daddy does the best cuddles… Except for Mummy’s cuddles.”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Sam and Phil examine some of the most common myths holding back estate agencies. Is misinformation costing you time and money?

Why do expensive websites and software packages rarely translate into more business? How can a simple shopfront outperform a glitzy online presence?

Sam and Phil talk through their approach to lead generation and where agency owners should focus resources for genuine business growth.

Discover the numbers that drive instructions and sales, and find out why prioritising new listings over chasing individual sales is the route to scaling your agency.

During this podcast Sam mentions a previous episode with guest Paul Avins. You can scroll back in your feed to episode 148 if you want to listen to that episode.

Some key takeaways:

➡️ Investment in fancy websites and excessive tools does not guarantee instructions or market presence.
➡️ The majority of time and spend should focus on lead generation, not cosmetics.
➡️ Prioritising consistent new listings is essential for sustainable estate agency growth.

Some great moments:

✅ “Unless they’re a ridiculously good marketer, you just need something simple, something that sets your brand and can funnel people into the right place.”

✅ “The long term play is always to focus on listings.”

✅ “Clients aren’t instructing you for 360 tours, they want results and the right buyer.”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events