Sam is joined by Clare Hughes whose career journey went from London’s high street agencies to founding her own business with eXp. She shares how the landscape in East London has changed since the 2012 Olympic regeneration.

Clare is the co-founder (with Liana Loporto-Browne) of Women in Estate Agency, which aims to create a safe space for sharing challenges unique to women in the industry. Clare and Sam discuss the impact of leadership programs, the value of mentorship, and strategies for long-term relationship marketing.

Other topics include gender dynamics in recruitment, unconscious bias in job specs, and what agency owners can do to promote equality in their teams.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

If you missed it, you can watch Liam’s viral video on…

TikTok: https://vm.tiktok.com/ZNdjjNGGL/

Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==

Some key takeaways:

➡️ Leveraging local networks and referrals can underpin agency growth.
➡️ Building a personal brand often means overcoming self-doubt and prioritising authenticity.
➡️ Addressing equality and bias in recruitment is essential for future-ready estate agencies.

Some notable moments:

✅ “Have you, have you read the let them theory?... You can't change what somebody's thinking about you... You can only change yourself.”
✅ “It's me that gets me through the door. EXP is a platform to run the business how I want to.”
✅ “If women don't meet at least seven out of ten (criteria), they won't apply. Whereas men, it's about three and they'll apply.”

Women in Estate Agency: https://womeninestateagency.co.uk/

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

How can you manage your team effectively without slipping into micromanagement? This week Sam and Phil explore the difference between leadership and management and discuss how the right structure for your estate agency can support growth and empower your team, rather than causing confusion or frustration.

Are the best salespeople always the best managers or could promoting people based on skillset create a healthier office dynamic.

Sam recommends reading THE ANSWER IS A QUESTION by Laura and Dominic Ashley-Timms for advice on handling mistakes, encouraging staff accountability and not becoming a parent to your employees by trying to solve all of their issues for them.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Key takeaways:

➡️ Clarity on the difference between management and leadership is essential for healthy agency growth.
➡️ Building strong processes lets your team manage themselves, freeing you up to focus on big-picture leadership.
➡️ Effective management means asking better questions, not just giving orders.

Memorable moments:

✅ “Leadership is all about setting the direction… Management is making sure all parts are working like a machine.”
✅ “You should be looking for who’s the best person to manage the team—not just the best at the job.”
✅ “If you treat someone as an adult, not always but usually, they respond as an adult.”

Tune in now to unlock ways to empower your team, structure your agency for success, and ignite the next phase of your estate agency’s journey.

The Answer is a Question: https://theanswerisaquestion.com/

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

Have you seen the video? It even made the national news…

“London Marathon runner gets tube back home and something special happens” (The Mirror)

Watch it on TIKTOK or INSTAGRAM

AJ’s Marketing and Content Creator (and Sam’s future son-in-law) Liam Hussell went viral as he was making his way home after running the London Marathon.

Liam joins Sam to explore what makes a video go viral and why it matters for independent estate agency owners. The video has been viewed by millions across TIKTOK and INSTAGRAM, but how could it help your agency’s content strategy?

Authenticity, timing, emotion, and knowing your audience, these are all elements seen in almost all viral videos. Do you have a content plan that leverages current events, involves your community and always focuses on value for your followers. We’ve got tips to help you to spot viral opportunities to drive brand growth.

Check out the Viral HUSSELLUP Recipe to find out how they did it!

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Key takeaways:

➡️ A mix of timing, relevance and authentic emotion can dramatically extend your reach on social media.

➡️ Making your community the focus of your content helps build loyalty and interest in your agency’s brand.

➡️ Estate agency owners can achieve more consistent content growth by understanding the principles behind viral success.

Notable moments:

✅ “It became viral in such a short space of time. It kind of dominated all the feeds.”

✅ “Tess got straight on it. It was a pretty much perfect video. It could have gone wrong in so many different ways.”

✅ “Making the audience the hero... that also helped people just feel really good about sharing that video.”

Watch the viral video on…

TikTok: https://vm.tiktok.com/ZNdjjNGGL/

Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==

Follow HussellUp on…

TikTok:https://www.tiktok.com/@hussellupsocial

Instagram: https://www.instag

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/