Sam and Emma reflect on the recent Summer Mastermind and unpack the key topics like effective lead generation, using AI tools for productivity, and practical accounting.

Emma shares her recruitment and team-building practices, Sam discusses a framework for leveraging ChatGPT and explains why the right resources, support, and systems can provide a foundation that not only grows your agency but transforms your work-life balance.

Take away practical advice on improving recruitment, optimizing operations, and getting the most from the resources available to independent estate agency leaders. Listen in and see how the Mastermind experience can unlock new growth opportunities for your own agency.

Here are the links to the resources mentioned in this episode:

Andy Crestodina LinkedIn

https://www.linkedin.com/in/andycrestodina/

https://www.amazon.co.uk/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336499

The AI Driven Leader by Geoff Woods https://www.amazon.co.uk/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK

Confessions of the Pricing Man by Hermann Simon

https://www.amazon.co.uk/Confessions-Pricing-Man-Affects-Everything/dp/3319203991

The Mortgage Mum

https://themortgagemum.co.uk/

Listen again to Episode 9 of the Ignite Podcast - LEGEND: Our Legendary Conversion Formula to Turn Valuations Into Instructions

Some key takeaways:

➡️ Secondary income streams, systemized lead gen, and creative accounting keep agencies agile and future-proof.
➡️ AI, when used with strong frameworks, can boost productivity for agency owners at any stage.
➡️ Recruitment and retention demand process, structure, and a focus on culture.

Some great moments:

✅ “If you’re going to do a job application on ChatGPT, remove your prompt and remove the footings.”
✅ “When you value a unique home, even if you don’t think you could get the price… you could be wrong. You just need one buyer a

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

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Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

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Find out what’s coming up:
https://www.ajmastermind.co.uk/events