Sam and Phil examine some of the most common myths holding back estate agencies. Is misinformation costing you time and money?

Why do expensive websites and software packages rarely translate into more business? How can a simple shopfront outperform a glitzy online presence?

Sam and Phil talk through their approach to lead generation and where agency owners should focus resources for genuine business growth.

Discover the numbers that drive instructions and sales, and find out why prioritising new listings over chasing individual sales is the route to scaling your agency.

During this podcast Sam mentions a previous episode with guest Paul Avins. You can scroll back in your feed to episode 148 if you want to listen to that episode.

Some key takeaways:

➡️ Investment in fancy websites and excessive tools does not guarantee instructions or market presence.
➡️ The majority of time and spend should focus on lead generation, not cosmetics.
➡️ Prioritising consistent new listings is essential for sustainable estate agency growth.

Some great moments:

✅ “Unless they’re a ridiculously good marketer, you just need something simple, something that sets your brand and can funnel people into the right place.”

✅ “The long term play is always to focus on listings.”

✅ “Clients aren’t instructing you for 360 tours, they want results and the right buyer.”

Want to grow your agency with confidence?

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Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

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