The next twelve months are not just about iteration; they'reabout integration. It is the year marketing stops experimenting with new tech and starts integrating it into the operational core.

I have got four massive trends that are going to redefine your strategy, your budget, and frankly, your job description.

Grab your notepad, this is your 2026 playbook.

We are unwrapping the unique challenge and opportunity that is Christmas Marketing in Ireland.

The Irish consumer is savvy, discerning, and deeplytraditional, yet surprisingly digitally forward. It’s a dynamic market that requires a finely tuned strategy.

Over the next 10 minutes, we will dive into the key trends, consumer psychology, and actionable takeaways for your next festive campaign on the Emerald Isle.

We are taking a long, strange trip back to the 1960s andbeyond, to study one of the most unconventional, yet wildly successful, marketing case studies in history: The Grateful Dead.

They were a band that rarely had a chart-topping single, yetthey built a multi-million-dollar empire, a fiercely loyal fan base known as Deadheads, and a legacy that continues to thrive decades later. Their business model was a giant "screw you" to the traditional music industry, and it offers timeless, contrarian lessons for marketers in any sector.

So, pour yourself a beverage, maybe put on some tie-dye, andlet's dive into the radical marketing genius of the Grateful Dead.

In this 10-minute deep dive, we're cutting through the noise to focus on the single most valuable asset you manage: your brand. We are not talking about just a colour palette; we’re talking about strategic brand management. We will coverthe three core pillars of great brand management, and I will share a compelling case study of a brand that successfully navigated a tricky market turnaround.

If you are ready to move your brand from an afterthought to a competitive advantage, stay tuned.

Let's get to work!

Today I am trading in our data dashboards for fedoras andtrench coats. We’re plunging into the murky, high-contrast world of Film Noir.

You might think 1940s and 1950s Hollywood crime dramas have nothing to teach the modern digital marketing professional, but you would be wrong. Noir’s marketing was raw, visceral, and incredibly effective at cutting through the noise. And that, my friends, is a lesson that is timeless.

Today, I am tackling a big one: the AI Paradox.Every CMO is talking about Artificial Intelligence, but many marketing professionals are finding that the promised revolution... well, it is not quite working.

Why is AI falling short, and what can we learn from the epic fails?

Grab your coffee, you are on the clock for 10 minutes.

Today, we're tackling a big one: the AI Paradox.Every CMO is talking about Artificial Intelligence, but many marketingprofessionals are finding that the promised revolution... well, it's not quiteworking. Why is AI falling short, and what can we learn from the epic fails?Grab your coffee, you're on the clock for 10 minutes.

In an era dominated by shifting social algorithms and risingad costs, email remains the most direct, personal, and profitable channel.

My mission for the next 10 minutes is to elevate your email strategy beyond the batch-and-blast, focusing on Segmentation, Personalization, and Automation(SPA).

Today I am diving into one of the most unique andrewarding marketing challenges: driving awareness and engagement for charitable organisations.

I am going to cover three core principles over the next 10minutes: The Awareness Imperative, The Power of AuthenticStorytelling (with a real-world case study!), and Metrics for Mission.