Shadowy Strategies: What Film Noir Can Teach Modern Marketers
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Shadowy Strategies: What Film Noir Can Teach Modern Marketers
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About this listen
Today I am trading in our data dashboards for fedoras andtrench coats. We’re plunging into the murky, high-contrast world of Film Noir.
You might think 1940s and 1950s Hollywood crime dramas have nothing to teach the modern digital marketing professional, but you would be wrong. Noir’s marketing was raw, visceral, and incredibly effective at cutting through the noise. And that, my friends, is a lesson that is timeless.
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