Marketing Charities for Marketing Professionals
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Marketing Charities for Marketing Professionals
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About this listen
Today I am diving into one of the most unique andrewarding marketing challenges: driving awareness and engagement for charitable organisations.
I am going to cover three core principles over the next 10minutes: The Awareness Imperative, The Power of AuthenticStorytelling (with a real-world case study!), and Metrics for Mission.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.