Beyond the Logo: Brand Management for Strategic Marketers
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Beyond the Logo: Brand Management for Strategic Marketers
-
Narrated by:
-
By:
About this listen
In this 10-minute deep dive, we're cutting through the noise to focus on the single most valuable asset you manage: your brand. We are not talking about just a colour palette; we’re talking about strategic brand management. We will coverthe three core pillars of great brand management, and I will share a compelling case study of a brand that successfully navigated a tricky market turnaround.
If you are ready to move your brand from an afterthought to a competitive advantage, stay tuned.
Let's get to work!
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.