The Long, Strange Trip: Marketing Lessons from the Grateful Dead
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The Long, Strange Trip: Marketing Lessons from the Grateful Dead
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About this listen
We are taking a long, strange trip back to the 1960s andbeyond, to study one of the most unconventional, yet wildly successful, marketing case studies in history: The Grateful Dead.
They were a band that rarely had a chart-topping single, yetthey built a multi-million-dollar empire, a fiercely loyal fan base known as Deadheads, and a legacy that continues to thrive decades later. Their business model was a giant "screw you" to the traditional music industry, and it offers timeless, contrarian lessons for marketers in any sector.
So, pour yourself a beverage, maybe put on some tie-dye, andlet's dive into the radical marketing genius of the Grateful Dead.
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