• The Future of AI Search, Suspensions Surge & Google's Insights Tool | E6 The Whitespark Local Update
    Oct 7 2025

    This week on The Whitespark Local Update, Darren and Claire break down the latest in local search:

    📝 The Future of AI Search (Britney Muller)

    📝 Business Loses 800 Reviews for “Asking for Reviews at the Register” (Claudia Tomina)

    📝 Report Business Conduct Form

    📝 Places Insights in BigQuery is now Generally Available (Google)

    📝 Suspensions Are on the Rise (Barry Schwartz)

    📝 How Hospitality & Travel Brands Can Win in AI-Driven Search (Koozai)

    📝 Template for Self-Auditing Your AI Local Search Visibility (Phil Rozek)

    📝 Spin-off Pages: a Bazooka for Your Local SEO (Phil Rozek)

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    19 mins
  • The End of GBP Q&A, AI Citation Mining Tool, AI Glossary | E5 The Whitespark Local Update
    Sep 30 2025

    Another week, another local SEO drop from Claire and Darren. This week we’re talking:

    📝 AI mode and Gemini are being integrated into Chrome (Chris Long)

    📝 Citation Mining Tool for AI SEO (Dan Petrovic)

    📝 The Writing is on the Wall for Q&A (Local Search Forum)

    📝 AI Comes to GBP: 'Ask Maps About This Place' (NearMedia)

    📝 From SEO to AIO: Why Your Content Needs to Exist in AI Training Data (Stephen Burns)

    📝 The AI Search Lab Glossary by Wix Studio (Crystal Carter)

    📝 SearchPulse AI Reports (Reflectdigital)

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    22 mins
  • GBP Verification Tips, a GPT to Delete Bad Reviews, Map Packs in AI | E4 The Whitespark Local Update
    Sep 23 2025

    Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:

    📝 Local packs in AI Overviews (Anthony Higman)

    📝 No more map results in ChatGPT (Matt McGee)

    📝 9 Google Business Profile Verification Tips That Will Save Your Sanity (Sterling Sky)

    📝 ChatGPT Doesn't Stand a Chance in Local (Claudia Tomina)

    📝 Will AI Overviews always be at the top of the SERP? (Tom Capper)

    📝 Custom GPT can analyze a negative review and tell you which content policy it violates (Steve Toth)

    📝 The 4 types of AI Marketers - AI Minimalists to AI Builders (Wil Reynolds)

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    18 mins
  • AI Bros, Businessplaining, & Bringing Bing Back Big Time | E3 The Whitespark Local Update
    Sep 16 2025

    Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:

    📝 The Ultimate Guide to Optimizing Your Bing Places Listing (Miriam Ellis)

    📝 Blasting a business in the Updates from Customers section

    📝 Businessplaining your Google Business Profile Appeal Documents Won’t Work (Tim Capper)

    📝 7 Surprising Truths I Learned from Marketing's Sharpest Minds - LocalU Advanced Nashville 2025

    📝 Will The Anti-Monopoly Ruling Crack Open Google's Data?

    📝Aleyda Solís Telling It Like It Is!

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    22 mins
  • SAB Verification, Bing Review Sites, & How to Keyword Stuff TikTok | E2 The Whitespark Local Update
    Sep 9 2025

    Claire and Darren dive right in with a curated roundup of last week’s top local SEO news and insights you won’t want to miss.

    In this episode, we cover:

    📝 Want to Rank in ChatGPT? Focus on These Review Sites (New Research)

    📝 How to Boost Visibility in AI-Search Through Social – Uberall's Local Marketing Beat with Celeste Gonzalez

    📝 Google Business Profiles Links Policies & Guidelines Updated

    📝 Can’t find a link to Ikea’s website on a search for “Ikea”

    📝 Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study

    📝 How to get your service area business verified on Google

    📝 Making the Move from Search Optimization to Answer Optimization

    📝 Local SEO for Good

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    19 mins
  • AI Search Manual, Chrome's Semantic Engine, Local Ranking Grids and MOAR | E1 The Whitespark Local Update
    Sep 2 2025

    Welcome to the very first episode of The Whitespark Local Update Podcast 🎉 Claire and Darren kick things off with this week’s hottest handpicked roundup of must-read and must-watch local SEO news.

    In this episode, we cover:

    📝 iPullRank’s AI Search Manual

    📝 Aimee Jurenka's TL;DR

    📝 Dan Petrovic’s deep dive into Chrome’s Semantic Engine

    📝 Dan’s schema test with ChatGPT

    📝 Chat Clicks in GBP Performance Metrics

    📝 The new GBP Posts Dashboard

    📝 Whitespark’s Local Ranking Grids

    Stay tuned each week for quick, curated updates to keep you ahead in local SEO!

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    19 mins