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The Whitespark Local Update

The Whitespark Local Update

By: Darren Shaw & Claire Carlile
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About this listen

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2025 Darren Shaw & Claire Carlile Economics Marketing Marketing & Sales
Episodes
  • The Future of AI Search, Suspensions Surge & Google's Insights Tool | E6 The Whitespark Local Update
    Oct 7 2025

    This week on The Whitespark Local Update, Darren and Claire break down the latest in local search:

    📝 The Future of AI Search (Britney Muller)

    📝 Business Loses 800 Reviews for “Asking for Reviews at the Register” (Claudia Tomina)

    📝 Report Business Conduct Form

    📝 Places Insights in BigQuery is now Generally Available (Google)

    📝 Suspensions Are on the Rise (Barry Schwartz)

    📝 How Hospitality & Travel Brands Can Win in AI-Driven Search (Koozai)

    📝 Template for Self-Auditing Your AI Local Search Visibility (Phil Rozek)

    📝 Spin-off Pages: a Bazooka for Your Local SEO (Phil Rozek)

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    19 mins
  • The End of GBP Q&A, AI Citation Mining Tool, AI Glossary | E5 The Whitespark Local Update
    Sep 30 2025

    Another week, another local SEO drop from Claire and Darren. This week we’re talking:

    📝 AI mode and Gemini are being integrated into Chrome (Chris Long)

    📝 Citation Mining Tool for AI SEO (Dan Petrovic)

    📝 The Writing is on the Wall for Q&A (Local Search Forum)

    📝 AI Comes to GBP: 'Ask Maps About This Place' (NearMedia)

    📝 From SEO to AIO: Why Your Content Needs to Exist in AI Training Data (Stephen Burns)

    📝 The AI Search Lab Glossary by Wix Studio (Crystal Carter)

    📝 SearchPulse AI Reports (Reflectdigital)

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    22 mins
  • GBP Verification Tips, a GPT to Delete Bad Reviews, Map Packs in AI | E4 The Whitespark Local Update
    Sep 23 2025

    Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:

    📝 Local packs in AI Overviews (Anthony Higman)

    📝 No more map results in ChatGPT (Matt McGee)

    📝 9 Google Business Profile Verification Tips That Will Save Your Sanity (Sterling Sky)

    📝 ChatGPT Doesn't Stand a Chance in Local (Claudia Tomina)

    📝 Will AI Overviews always be at the top of the SERP? (Tom Capper)

    📝 Custom GPT can analyze a negative review and tell you which content policy it violates (Steve Toth)

    📝 The 4 types of AI Marketers - AI Minimalists to AI Builders (Wil Reynolds)

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    18 mins
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