Shaping Commerce Podcast: Real Stories Behind E-commerce Success

Shaping Commerce recognizes that commerce isn't just about platforms—it's about people, decisions, and the friction in between. This authentic podcast dives deep into the real stories and challenges behind today's e-commerce businesses, exploring everything from scaling pains to tech pivots, customer expectations to internal roadblocks. Each episode unpacks the genuine struggles and triumphs that leaders face as they work to grow smarter and faster in the digital marketplace.

Why Listen to Shaping Commerce?

In the fast-paced world of e-commerce, success stories often overshadow the messy realities of building and scaling online businesses. Shaping Commerce cuts through the noise to reveal what's really happening behind the scenes. The podcast showcases honest conversations with professionals who have navigated complex platform decisions, overcome operational challenges, and found innovative solutions to persistent problems.

The show is designed for commerce professionals who want to:

• Learn from real-world scaling challenges and solutions • Understand the human side of major platform and technology decisions • Navigate the friction points that slow down e-commerce growth • Gain insights from diverse perspectives across different platforms and industries • Make smarter decisions by learning from others' experiences and mistakes • Stay ahead of customer expectations and market demands

With a focus on authentic storytelling and practical insights, Shaping Commerce transforms complex business challenges into relatable lessons that help listeners grow their own commerce operations more effectively.

What to Expect from Each Episode

Hosted by Kuba Zwolinski and Robert Giovannini, Shaping Commerce brings you candid conversations with founders, operators, and experts from across the entire commerce landscape. The show features voices from Adobe Commerce, Magento, Shopify, BigCommerce, and beyond, ensuring diverse perspectives on the challenges and opportunities in modern e-commerce.

Each episode explores the real stuff that matters to commerce leaders:

Scaling Challenges: Discover how businesses navigate the complexities of growth, from infrastructure limitations to team expansion, and learn practical strategies for scaling smarter rather than just faster.

Technology Pivots: Understand the decision-making process behind major platform changes, system integrations, and technical transformations that can make or break a business.

Customer Experience Evolution: Explore how changing customer expectations impact business operations and what leaders are doing to stay competitive in an increasingly demanding marketplace.

Internal Operations: Uncover the organizational challenges, team dynamics, and process improvements that often determine whether e-commerce businesses succeed or struggle.

Strategic Decision-Making: Learn from the experiences of leaders who have made both successful and costly decisions, gaining insights into better approaches for critical business choices.

Cross-Platform Insights: Benefit from perspectives across different e-commerce platforms and technologies, understanding the unique challenges and advantages of various approaches.

This refreshingly honest approach to commerce storytelling makes Shaping Commerce essential listening for anyone looking to understand the real dynamics of building and scaling successful e-commerce businesses in today's competitive landscape.