The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:

• Duolingo declaring itself 'AI-first'
• How everything is content (and why this sucks)
• The magic of Lego F1 cars
• Rivian doubling down on community with its new ad campaign
• AI and Mark Zuckerberg
• KIND — and why a cringe moment outshined their thoughtful rebranding

Preorder Christina Garnett's new book: https://a.co/d/h9XrfKC

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Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X

Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X

Amanda Natividad (@amandanat): LinkedIn and Twitter/X

Sonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.

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Meme Team Podcast (official website)

@soniabaschez on LinkedIn and Twitter/X

@amandanat on LinkedIn and Twitter/X

Sonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.

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⁠Meme Team Podcast⁠ (official website)

@soniabaschez on ⁠LinkedIn⁠ and ⁠Twitter/X⁠

@amandanat on ⁠LinkedIn⁠ and ⁠Twitter/X

First episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.

The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.

Takeaways:

• Rory McIlroy’s win resonated due to his long journey and underdog status.
• Trend jacking should focus on authenticity and not self-promotion.
• Nike’s ad for McIlroy celebrated his achievement rather than the brand.
• Marketers should tap into universal truths to connect with audiences.
• Luxury brands often face misconceptions about their manufacturing processes.
• Consumers should be informed about the brands they support.
• Authenticity in thought leadership is crucial for engagement.
• Storytelling is a powerful tool in marketing strategies.
• Brands should prepare content for upcoming viral moments.
• Effective marketing is about understanding and addressing audience needs.

Sound Bites:

“People love an underdog.”

“Learn from the universal truths.”

“Show up in the way that you are.”

Follow us:

Meme Team Podcast (official website)

@soniabaschez on LinkedIn and Twitter/X

@amandanat on LinkedIn and Twitter/X