Meme Team

By: Sonia Baschez and Amanda Natividad
  • Summary

  • We discuss the marketing behind viral moments. Hosted by Sonia Baschez and Amanda Natividad.
    Sonia Baschez and Amanda Natividad
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Episodes
  • Duolingo goes 'AI-first'; Lego F1; Rivian's new ads; AI and Zuck; KIND rebrands
    May 8 2025

    The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:

    • Duolingo declaring itself 'AI-first'
    • How everything is content (and why this sucks)
    • The magic of Lego F1 cars
    • Rivian doubling down on community with its new ad campaign
    • AI and Mark Zuckerberg
    • KIND — and why a cringe moment outshined their thoughtful rebranding


    Preorder Christina Garnett's new book: https://a.co/d/h9XrfKC


    Follow all of us:

    Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X

    Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X

    Amanda Natividad (@amandanat): LinkedIn and Twitter/X

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    44 mins
  • Star Wars; Slate Trucks; UPS; Bot Farms
    May 1 2025

    Sonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.


    Follow us:

    Meme Team Podcast (official website)

    @soniabaschez on LinkedIn and Twitter/X

    @amandanat on LinkedIn and Twitter/X

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    42 mins
  • Obsessed with protein; Katy Perry in space; Japanese ambassador to the UK
    Apr 30 2025

    Sonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.


    Follow us:

    ⁠Meme Team Podcast⁠ (official website)

    @soniabaschez on ⁠LinkedIn⁠ and ⁠Twitter/X⁠

    @amandanat on ⁠LinkedIn⁠ and ⁠Twitter/X

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    26 mins

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