Never Mind The Adverts cover art

Never Mind The Adverts

By: Jon Evans Orlando Wood
  • Summary

  • The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
    © Uncensored CMO
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Episodes
  • Cannes Lions Preview: The Cost of Dull and Advertising Principles Explained launched
    Jun 18 2024

    In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.

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    37 mins
  • IRN-BRU and Paddy Power new Euro's ads, podcast vs performance marketing and Nicola Wardell special appearance
    Jun 10 2024

    Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing...

    Timestamps

    00:00 - Start
    00:28 - Grand fromage clarification
    02:05 - The news
    07:20 - Ad of the week - Irn Bru and Paddy Power
    11:25 - Drinks trolley
    12:27 - Break from the commercials
    14:48 - Phone a friend - Nicola Wardell

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    20 mins
  • Attention on attention, Cheetos makes us laugh and Orlando’s big milestone
    May 30 2024

    The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone as the grand fromage turns 50.

    Timestamps

    00:00 - Intro
    00:46 - Reviews
    02:42 - The news
    08:32 - Break from the commercials
    10:56 - Orlando’s drinks trolley
    14:58 - Birthday Segment
    16:22 - System1 Ad of the Week
    21:30 - Phone a friend

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    26 mins

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