“We had partners that literally thought that their investment with us was a donation and not a business decision.”

In Episode 4, Tracie Clemmer of the International Downtown Association (IDA) shares how she transformed IDA’s sponsors into long-term partners with real association impact. This 24-minute episode is for you if your association is ready to begin a partnership program, or if you're ready to elevate your current partnership program by getting the entire organization involved.

Clemmer is joined by partnership experts Lewis Flax (Flax Associates), Jeremy Figoten (ICMA) and Bruce Rosenthal (PPN) as they provide insights into:

• How to assess the current state of your partnership program
• The skills your team needs to execute a high-performing partnership program
• Ways to overcome common partnership challenges
• Why a team approach is imperative to sustaining this important revenue stream
• Considerations to help you secure your next partnership deal

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, leave a review, and join us for the RevUP Summit (Nov 20-21, 2004) in Annapolis, Maryland. Use code PARPOD for special savings and register at RevUPSummit.org. And, follow the PAR Newsletter for more association business insights!

“We're all in sales.”

Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying the message of our association to our audience, we are all in sales.

Listen to Episode 3 as Howell is joined by Brittany Shoul (MCI), Jay Blankenship (MCI), Lori Zoss Kraska (Growth Owl) and Chris Smith (FMCA) as they share 5 skills every association sales team needs to grow revenue.

This episode is for any association professional whose role involves generating revenue. We cover:

• Identifying your audience’s top need
• Utilizing AI to improve your sales process
• Conducting outreach and the most important element of an effective meeting
• Speaking so your partners, members and prospective clients understand your message more than that of your competitors.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show and check out the additional resources below:

• Attend the RevUP Summit, Nov 20-21, 2024 (code PARPOD for savings)
• PAR Newsletter
• Business of Story
• State of the Global Workforce 2023 Report (Gallup)
• Contact VPC Inc for your association event production needs

"Not anyone can sell. We are all experts."

Jodi Ashcraft is the Director of Media and Event Sales for the American Psychological Association (APA) and says treating your association sales team like the experts they are is one way to show their work is valued.

Listen to Episode 2 as Ashcraft (APA) and Carrie McIntyre of Navigate share four areas of focus for any sales leader working to elevate the performance and workplace enjoyment of their team. Plus, find out what step Jeremy Figoten (ICMA) takes to show the value of his sales team.

This episode is geared to both sales leaders and members of their team as we discuss:

• Compensation structures
• Cross departmental relationships
• A quality sales approach
• When to say 'no' and how to do it
• A key attribute of successful teams everywhere

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by VPC, Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, subscribe to PAR's newsletter, and join us for PAR's in-person event at the RevUP Summit 2024 in Annapolis, Maryland (Nov 20-21) (and, don't forget to add the special promo code from the episode for savings!)

Additional Links:

LinkedIn 2023 Workplace Learning Report

More on Project Aristotle

Supporting Partner: VPC, Inc, award-winning full service production company that will elevate the production quality of your next association event!